# The 10-Minute Shelf™

Commerce research from Rewalto’s data layer.

Commerce data. Published with context.

The 10-Minute Shelf is Rewalto’s commerce publication: dated research on prices, availability and products, with each report’s period, sources and method. Rewalto reads each product about once a day, so nothing here is “this morning”. Brand and category pages list Rewalto Scores with their coverage.

[Explore current data](https://rewalto.com/data)

Review sources, coverage and availability in the current catalogue.

[Explore the publication](#publication)

![Three white shelves holding plain white product packs. A box on the middle shelf lists what the index reads: price, availability, platform and pin code.](https://rewalto.com/_next/image?url=%2Fimages%2Fshelf%2Fshelf-reveal.png&w=3840&q=75)

Published by Rewalto

A publication from India’s data layer.

**Latest monthly edition:** September 2026, published 1 Oct 2026. **Latest data report:** [MRP compliance](https://rewalto.com/10-minute-shelf/reports/mrp-compliance), read over the seven days to 25 Sep 2026.

The 10-Minute Shelf is Rewalto’s commerce publication. Published reports are research for their stated period, with their method and coverage alongside the findings.

Rewalto is India’s data layer for AI agents and people. For current data, supported access and pricing, use the catalogue. Publication results do not establish today’s availability.

The latest edition

## September 2026 Rewalto Scores[1](#note-1)

12 brands are covered in the September 2026 edition, across 1 platform and 1 category. Measured through 30 Sep 2026; published 1 Oct 2026.

### Check your Rewalto Score

[Find your brand](https://rewalto.com/10-minute-shelf/brands) [How the score is built](https://rewalto.com/10-minute-shelf/method#scorecard)

Explore the shelf

## Check your Rewalto Score[2](#note-2)

Find a brand, or browse by platform or category.

- [BrandsFind a brand and check its Rewalto Score for each platform and category measured.12 brands in the September 2026 edition](https://rewalto.com/10-minute-shelf/brands)
- [PlatformsEvery brand scored on a platform, listed alphabetically. Scores are never averaged across platforms.1 platform in the September 2026 edition](https://rewalto.com/10-minute-shelf/platforms)
- [CategoriesEvery brand scored in a category, listed alphabetically, each with its own score.1 category in the September 2026 edition](https://rewalto.com/10-minute-shelf/categories)

Data reports

## Reports from the digital shelf

The latest MRP compliance report covers 5 apps and 5 categories, read over the seven days to 25 Sep 2026. Research separate from the monthly edition, with the period, the readings behind it and the method on every page.

- [MRP compliance](https://rewalto.com/10-minute-shelf/reports/mrp-compliance): Whether shopping apps sell at or under the printed maximum retail price, and how deep the discount below it runs.
- [Star ratings](https://rewalto.com/10-minute-shelf/reports/ratings): The star ratings apps show for their products, by app and category, and how many products carry one. Star ratings only: we hold no review text.
- [Discount depth](https://rewalto.com/10-minute-shelf/reports/discount-depth): How far below MRP each app sells, how the discounts are spread, and how steady a product's discount stays.
- [Shelf score](https://rewalto.com/10-minute-shelf/reports/shelf-score): Availability, price stability, content completeness and rating, weighted 35, 25, 20 and 20, for apps and categories with enough products read.

[Read the data reports](https://rewalto.com/10-minute-shelf/reports)

Who it is for

## What each team gets from it

### Brand and category teams

A category-level read of how the shelf behaves on each platform: how often products go out of stock and how deep the discounts run, with the platform named beside every figure.

### Agencies

A source you can put in front of a client. Every figure carries its denominator, its period and its freshness, and the method it came from is one click away.

### Founders

A way to check what you are told. Is a platform’s stock and price behaviour normal for your category, before you plan a launch around it?

Coverage and method

## What we read, and what we leave out

Each published report names its sources, period and location coverage. Its collection dates describe that report, rather than promising a current collection schedule.

**Not everything Rewalto reads is published here.** A slice qualifies only when it clears the floors on the method page, and what does not qualify is listed as a hole rather than filled in.

- [What is collecting today](https://rewalto.com/data)
- [How a figure is built](https://rewalto.com/10-minute-shelf/method)
- [What we do not read](https://rewalto.com/10-minute-shelf/method#holes)
- [Corrections](https://rewalto.com/10-minute-shelf/method#corrections)
- [Who checks q-commerce retail media results](https://rewalto.com/guides/qcomm-retail-media-verification)

## Questions before you start

What is the 10-Minute Shelf?

Rewalto's commerce publication, published monthly: research on prices, availability and products, with each report's period, sources and method.

How fresh is each reading?

Each product is read about once a day, and every figure carries its date. The name refers to the shelf, not the refresh rate.

Is a Rewalto Score a ranking?

No. Category and platform pages list every covered brand alphabetically; the list is complete and not a ranking.

## Explore data for your next question.

Explore current datasets, with their sources, coverage and availability stated. Historical publication results remain separate from current data availability.

[Explore current data](https://rewalto.com/data)

## Notes

1. Each score is for one brand on one platform in one category, shown with its two components, its coverage and what it cannot tell you. It combines Availability (60%) and Distribution (40%) and is never averaged across platforms. [Back](#ref-1)
2. The Rewalto Score is our own monthly measure of how reliably a brand’s products can be bought on a platform, in a category, across the locations we observe. [Back](#ref-2)

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Canonical page: https://rewalto.com/10-minute-shelf
Last content change: 2026-10-31
