# Discount depth on Indian shopping apps How far below MRP each app sells, how the discounts are spread, and how steady a product's discount stays. As of 23 Oct 2026. Period 17 Oct 2026 to 23 Oct 2026. Readings 27,45,308. ## By app ### [Ajio](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/ajio) - Median discount below MRP: 47%; middle half 33% to 67% - Readings 20% off or more: 93.6%; 40% off or more: 63.8% - Steady discounts: 43.6% of 2,174 listings - Discount bands: Under 1% off 0.9%; 1 to 9% off 0.8%; 10 to 19% off 4.7%; 20 to 39% off 29.8%; 40% off or more 63.8% ### [Amazon India](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/amazon-in) - Median discount below MRP: 40%; middle half 20% to 60% - Readings 20% off or more: 76.6%; 40% off or more: 50.4% - Steady discounts: 62% of 13,840 listings - Discount bands: Under 1% off 0.7%; 1 to 9% off 8.3%; 10 to 19% off 14.4%; 20 to 39% off 26.3%; 40% off or more 50.4% ### [Blinkit](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/blinkit) - Median discount below MRP: 14%; middle half 5% to 25% - Readings 20% off or more: 36%; 40% off or more: 11.1% - Steady discounts: 72.1% of 10,794 listings - Discount bands: Under 1% off 15.7%; 1 to 9% off 23.7%; 10 to 19% off 24.6%; 20 to 39% off 24.9%; 40% off or more 11.1% ### [DMart](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/dmart) - Median discount below MRP: 28%; middle half 15% to 49% - Readings 20% off or more: 65.6%; 40% off or more: 33.3% - Steady discounts: 73.4% of 1,463 listings - Discount bands: Under 1% off 0.2%; 1 to 9% off 15.3%; 10 to 19% off 18.9%; 20 to 39% off 32.3%; 40% off or more 33.3% ### [Flipkart](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/flipkart) - Median discount below MRP: 61%; middle half 38% to 75% - Readings 20% off or more: 89.6%; 40% off or more: 74% - Steady discounts: 61.2% of 66,162 listings - Discount bands: Under 1% off 0.6%; 1 to 9% off 3.7%; 10 to 19% off 6.1%; 20 to 39% off 15.6%; 40% off or more 74% ### [Instamart](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/instamart) - Median discount below MRP: 16%; middle half 8% to 26% - Readings 20% off or more: 40.4%; 40% off or more: 10.8% - Steady discounts: 32.6% of 1,174 listings - Discount bands: Under 1% off 12.2%; 1 to 9% off 16.9%; 10 to 19% off 30.5%; 20 to 39% off 29.5%; 40% off or more 10.8% ### [JioMart](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/jiomart) - Median discount below MRP: 33%; middle half 14% to 53% - Readings 20% off or more: 66.9%; 40% off or more: 43.9% - Steady discounts: 83.9% of 10,212 listings - Discount bands: Under 1% off 6.6%; 1 to 9% off 11.2%; 10 to 19% off 15.3%; 20 to 39% off 23%; 40% off or more 43.9% ### [Myntra](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/myntra) - Median discount below MRP: 25%; middle half 12% to 42% - Readings 20% off or more: 60.6%; 40% off or more: 28.5% - Steady discounts: 55.4% of 2,484 listings - Discount bands: Under 1% off 9.9%; 1 to 9% off 9.3%; 10 to 19% off 20.2%; 20 to 39% off 32.1%; 40% off or more 28.5% ### [Nykaa](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/nykaa) - Median discount below MRP: 13%; middle half 4% to 22% - Readings 20% off or more: 30.7%; 40% off or more: 7.7% - Steady discounts: 46.9% of 8,635 listings - Discount bands: Under 1% off 21.4%; 1 to 9% off 19%; 10 to 19% off 28.9%; 20 to 39% off 23%; 40% off or more 7.7% ### [Purplle](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/purplle) - Median discount below MRP: 20%; middle half 11% to 30% - Readings 20% off or more: 51.1%; 40% off or more: 12.5% - Steady discounts: 42.9% of 1,943 listings - Discount bands: Under 1% off 0.3%; 1 to 9% off 16.6%; 10 to 19% off 32%; 20 to 39% off 38.6%; 40% off or more 12.5% ### [Tata 1mg](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/tata-1mg) - Median discount below MRP: 5%; middle half 0% to 16% - Readings 20% off or more: 20.5%; 40% off or more: 4.7% - Steady discounts: 93.7% of 8,358 listings - Discount bands: Under 1% off 40.5%; 1 to 9% off 20.4%; 10 to 19% off 18.6%; 20 to 39% off 15.8%; 40% off or more 4.7% ### [Zepto](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/zepto) - Median discount below MRP: 19%; middle half 9% to 30% - Readings 20% off or more: 46.7%; 40% off or more: 14.6% - Steady discounts: not judged - Discount bands: Under 1% off 9.7%; 1 to 9% off 17.1%; 10 to 19% off 26.5%; 20 to 39% off 32.1%; 40% off or more 14.6% ## Categories - [Audio electronics](https://rewalto.com/10-minute-shelf/reports/discount-depth/audio-electronics): Flipkart - [Baby care](https://rewalto.com/10-minute-shelf/reports/discount-depth/baby-care): Amazon India, Nykaa, Tata 1mg - [Fashion and apparel](https://rewalto.com/10-minute-shelf/reports/discount-depth/fashion-apparel): Flipkart - [Fitness and nutrition](https://rewalto.com/10-minute-shelf/reports/discount-depth/fitness-nutrition): Amazon India, Flipkart, Nykaa, Tata 1mg - [Footwear](https://rewalto.com/10-minute-shelf/reports/discount-depth/footwear): Amazon India, Flipkart - [Grocery staples](https://rewalto.com/10-minute-shelf/reports/discount-depth/grocery-staples): Blinkit, Zepto - [Home care and cleaning](https://rewalto.com/10-minute-shelf/reports/discount-depth/home-care-cleaning): Amazon India, DMart, Flipkart - [Home decor](https://rewalto.com/10-minute-shelf/reports/discount-depth/home-decor): Amazon India, Flipkart - [Jewellery and accessories](https://rewalto.com/10-minute-shelf/reports/discount-depth/jewellery-accessories): Flipkart - [Kitchen appliances](https://rewalto.com/10-minute-shelf/reports/discount-depth/kitchen-appliances): Amazon India, Flipkart - [Makeup](https://rewalto.com/10-minute-shelf/reports/discount-depth/makeup): Ajio, Amazon India, Flipkart, Myntra, Nykaa, Purplle - [Mobile and computer accessories](https://rewalto.com/10-minute-shelf/reports/discount-depth/mobile-computer-accessories): Flipkart - [Over-the-counter health](https://rewalto.com/10-minute-shelf/reports/discount-depth/otc-health): Amazon India, Blinkit, Tata 1mg, Zepto - [Packaged food and beverages](https://rewalto.com/10-minute-shelf/reports/discount-depth/packaged-food-beverages): Amazon India, DMart, Flipkart, JioMart - [Personal care](https://rewalto.com/10-minute-shelf/reports/discount-depth/personal-care): Ajio, Amazon India, Blinkit, DMart, Flipkart, Instamart, JioMart, Myntra, Nykaa, Purplle, Tata 1mg, Zepto - [Pet care](https://rewalto.com/10-minute-shelf/reports/discount-depth/pet-care): Amazon India, Blinkit - [Snacks and health food](https://rewalto.com/10-minute-shelf/reports/discount-depth/snacks-health-food): Amazon India, Flipkart, JioMart, Tata 1mg - [Stationery and toys](https://rewalto.com/10-minute-shelf/reports/discount-depth/stationery-toys): Amazon India, Flipkart Rewalto measures public retail surfaces. No retailer or brand named here has a relationship with Rewalto unless that is stated. --- Canonical page: https://rewalto.com/10-minute-shelf/reports/discount-depth Last content change: 2026-10-23