# Discount depth in baby care

How far below the printed MRP apps sell baby care.

As of 23 Oct 2026. Period 17 Oct 2026 to 23 Oct 2026. Readings 71,257.

## By app

### [Amazon India](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/amazon-in)

- Median discount below MRP: 26%; middle half 14% to 42%
- Readings 20% off or more: 61.6%; 40% off or more: 28.8%
- Steady discounts: 67.4% of 831 listings
- Discount bands: Under 1% off 1.1%; 1 to 9% off 14%; 10 to 19% off 23.4%; 20 to 39% off 32.7%; 40% off or more 28.8%

### [Nykaa](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/nykaa)

- Median discount below MRP: 10%; middle half 3% to 19%
- Readings 20% off or more: 23.6%; 40% off or more: 3.5%
- Steady discounts: 68.2% of 547 listings
- Discount bands: Under 1% off 23.1%; 1 to 9% off 23.2%; 10 to 19% off 30.1%; 20 to 39% off 20.1%; 40% off or more 3.5%

### [Tata 1mg](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/tata-1mg)

- Median discount below MRP: 2%; middle half 0% to 19%
- Readings 20% off or more: 23.8%; 40% off or more: 5.9%
- Steady discounts: 95% of 841 listings
- Discount bands: Under 1% off 48.3%; 1 to 9% off 14.8%; 10 to 19% off 13.1%; 20 to 39% off 17.9%; 40% off or more 5.9%


Rewalto measures public retail surfaces. No retailer or brand named here has a relationship with Rewalto unless that is stated.

---

Canonical page: https://rewalto.com/10-minute-shelf/reports/discount-depth/baby-care
Last content change: 2026-10-23