# Discount depth in fitness and nutrition

How far below the printed MRP apps sell fitness and nutrition.

As of 23 Oct 2026. Period 17 Oct 2026 to 23 Oct 2026. Readings 72,446.

## By app

### [Amazon India](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/amazon-in)

- Median discount below MRP: 43%; middle half 25% to 59%
- Readings 20% off or more: 83.3%; 40% off or more: 54.6%
- Steady discounts: 65.5% of 913 listings
- Discount bands: Under 1% off 0.3%; 1 to 9% off 6.3%; 10 to 19% off 10.1%; 20 to 39% off 28.6%; 40% off or more 54.6%

### [Flipkart](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/flipkart)

- Median discount below MRP: 53%; middle half 32% to 68%
- Readings 20% off or more: 89%; 40% off or more: 66.7%
- Steady discounts: 57.3% of 4,476 listings
- Discount bands: Under 1% off 0.5%; 1 to 9% off 3.5%; 10 to 19% off 7%; 20 to 39% off 22.3%; 40% off or more 66.7%

### [Nykaa](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/nykaa)

- Median discount below MRP: 23%; middle half 9% to 41%
- Readings 20% off or more: 55.4%; 40% off or more: 27.6%
- Steady discounts: 72% of 528 listings
- Discount bands: Under 1% off 14.9%; 1 to 9% off 13.2%; 10 to 19% off 16.5%; 20 to 39% off 27.8%; 40% off or more 27.6%

### [Tata 1mg](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/tata-1mg)

- Median discount below MRP: 7%; middle half 0% to 22%
- Readings 20% off or more: 28.6%; 40% off or more: 7.2%
- Steady discounts: 94.9% of 1,323 listings
- Discount bands: Under 1% off 35.2%; 1 to 9% off 19.1%; 10 to 19% off 17.1%; 20 to 39% off 21.3%; 40% off or more 7.2%


Rewalto measures public retail surfaces. No retailer or brand named here has a relationship with Rewalto unless that is stated.

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Canonical page: https://rewalto.com/10-minute-shelf/reports/discount-depth/fitness-nutrition
Last content change: 2026-10-23