# Discount depth in makeup

How far below the printed MRP apps sell makeup.

As of 23 Oct 2026. Period 17 Oct 2026 to 23 Oct 2026. Readings 1,05,520.

## By app

### [Ajio](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/ajio)

- Median discount below MRP: 36%; middle half 30% to 46%
- Readings 20% off or more: 91.2%; 40% off or more: 42.6%
- Steady discounts: 38.8% of 972 listings
- Discount bands: Under 1% off 0.2%; 1 to 9% off 0.2%; 10 to 19% off 8.4%; 20 to 39% off 48.6%; 40% off or more 42.6%

### [Amazon India](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/amazon-in)

- Median discount below MRP: 31%; middle half 19% to 51%
- Readings 20% off or more: 74.9%; 40% off or more: 38.6%
- Steady discounts: 58% of 1,230 listings
- Discount bands: Under 1% off 0.5%; 1 to 9% off 7.6%; 10 to 19% off 17%; 20 to 39% off 36.3%; 40% off or more 38.6%

### [Flipkart](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/flipkart)

- Median discount below MRP: 52%; middle half 32% to 68%
- Readings 20% off or more: 87.6%; 40% off or more: 67.5%
- Steady discounts: 61.3% of 6,359 listings
- Discount bands: Under 1% off 0.4%; 1 to 9% off 3.9%; 10 to 19% off 8%; 20 to 39% off 20.2%; 40% off or more 67.5%

### [Myntra](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/myntra)

- Median discount below MRP: 25%; middle half 13% to 40%
- Readings 20% off or more: 61.4%; 40% off or more: 26.6%
- Steady discounts: 60.5% of 1,155 listings
- Discount bands: Under 1% off 8.7%; 1 to 9% off 9.2%; 10 to 19% off 20.7%; 20 to 39% off 34.8%; 40% off or more 26.6%

### [Nykaa](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/nykaa)

- Median discount below MRP: 10%; middle half 2% to 20%
- Readings 20% off or more: 27%; 40% off or more: 6.4%
- Steady discounts: 41.9% of 3,273 listings
- Discount bands: Under 1% off 24.4%; 1 to 9% off 19.8%; 10 to 19% off 28.8%; 20 to 39% off 20.7%; 40% off or more 6.4%

### [Purplle](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/purplle)

- Median discount below MRP: 19%; middle half 10% to 30%
- Readings 20% off or more: 50%; 40% off or more: 13.1%
- Steady discounts: 42.5% of 857 listings
- Discount bands: Under 1% off 0.1%; 1 to 9% off 16.8%; 10 to 19% off 33.1%; 20 to 39% off 36.9%; 40% off or more 13.1%


Rewalto measures public retail surfaces. No retailer or brand named here has a relationship with Rewalto unless that is stated.

---

Canonical page: https://rewalto.com/10-minute-shelf/reports/discount-depth/makeup
Last content change: 2026-10-23