# Discount depth in over-the-counter health

How far below the printed MRP apps sell over-the-counter health.

As of 23 Oct 2026. Period 17 Oct 2026 to 23 Oct 2026. Readings 3,41,552.

## By app

### [Amazon India](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/amazon-in)

- Median discount below MRP: 27%; middle half 12% to 47%
- Readings 20% off or more: 61.7%; 40% off or more: 32.2%
- Steady discounts: 72% of 949 listings
- Discount bands: Under 1% off 1.5%; 1 to 9% off 12.8%; 10 to 19% off 24%; 20 to 39% off 29.5%; 40% off or more 32.2%

### [Blinkit](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/blinkit)

- Median discount below MRP: 13%; middle half 3% to 29%
- Readings 20% off or more: 38.2%; 40% off or more: 14.7%
- Steady discounts: 78.9% of 3,007 listings
- Discount bands: Under 1% off 19.2%; 1 to 9% off 24.5%; 10 to 19% off 18.1%; 20 to 39% off 23.6%; 40% off or more 14.7%

### [Tata 1mg](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/tata-1mg)

- Median discount below MRP: 4%; middle half 0% to 16%
- Readings 20% off or more: 21.1%; 40% off or more: 3.3%
- Steady discounts: 90.6% of 2,090 listings
- Discount bands: Under 1% off 43.4%; 1 to 9% off 19.5%; 10 to 19% off 16%; 20 to 39% off 17.8%; 40% off or more 3.3%

### [Zepto](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/zepto)

- Median discount below MRP: 15%; middle half 7% to 31%
- Readings 20% off or more: 42.5%; 40% off or more: 14.4%
- Steady discounts: not judged
- Discount bands: Under 1% off 10.1%; 1 to 9% off 23.6%; 10 to 19% off 23.7%; 20 to 39% off 28.2%; 40% off or more 14.4%


Rewalto measures public retail surfaces. No retailer or brand named here has a relationship with Rewalto unless that is stated.

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Canonical page: https://rewalto.com/10-minute-shelf/reports/discount-depth/otc-health
Last content change: 2026-10-23