# Discount depth in personal care

How far below the printed MRP apps sell personal care.

As of 23 Oct 2026. Period 17 Oct 2026 to 23 Oct 2026. Readings 13,27,872.

## By app

### [Ajio](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/ajio)

- Median discount below MRP: 40%; middle half 31% to 50%
- Readings 20% off or more: 93.6%; 40% off or more: 51.2%
- Steady discounts: 47.5% of 1,202 listings
- Discount bands: Under 1% off 1%; 1 to 9% off 0.6%; 10 to 19% off 4.7%; 20 to 39% off 42.4%; 40% off or more 51.2%

### [Amazon India](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/amazon-in)

- Median discount below MRP: 28%; middle half 16% to 43%
- Readings 20% off or more: 68.2%; 40% off or more: 30.9%
- Steady discounts: 49.8% of 4,425 listings
- Discount bands: Under 1% off 0.8%; 1 to 9% off 10.6%; 10 to 19% off 20.4%; 20 to 39% off 37.3%; 40% off or more 30.9%

### [Blinkit](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/blinkit)

- Median discount below MRP: 15%; middle half 7% to 27%
- Readings 20% off or more: 38.8%; 40% off or more: 10.7%
- Steady discounts: 65.2% of 5,427 listings
- Discount bands: Under 1% off 13.2%; 1 to 9% off 21.7%; 10 to 19% off 26.3%; 20 to 39% off 28.1%; 40% off or more 10.7%

### [DMart](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/dmart)

- Median discount below MRP: 29%; middle half 15% to 49%
- Readings 20% off or more: 67.3%; 40% off or more: 34.1%
- Steady discounts: 73.2% of 745 listings
- Discount bands: Under 1% off 0.2%; 1 to 9% off 16%; 10 to 19% off 16.5%; 20 to 39% off 33.2%; 40% off or more 34.1%

### [Flipkart](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/flipkart)

- Median discount below MRP: 38%; middle half 20% to 59%
- Readings 20% off or more: 76.9%; 40% off or more: 48.5%
- Steady discounts: 41.5% of 7,470 listings
- Discount bands: Under 1% off 0.8%; 1 to 9% off 7.7%; 10 to 19% off 14.7%; 20 to 39% off 28.4%; 40% off or more 48.5%

### [Instamart](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/instamart)

- Median discount below MRP: 16%; middle half 8% to 27%
- Readings 20% off or more: 41%; 40% off or more: 10.9%
- Steady discounts: 32.6% of 1,174 listings
- Discount bands: Under 1% off 12.3%; 1 to 9% off 16.3%; 10 to 19% off 30.4%; 20 to 39% off 30.1%; 40% off or more 10.9%

### [JioMart](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/jiomart)

- Median discount below MRP: 35%; middle half 15% to 54%
- Readings 20% off or more: 68.6%; 40% off or more: 45.7%
- Steady discounts: 78.3% of 4,934 listings
- Discount bands: Under 1% off 5%; 1 to 9% off 10.3%; 10 to 19% off 16%; 20 to 39% off 22.9%; 40% off or more 45.7%

### [Myntra](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/myntra)

- Median discount below MRP: 25%; middle half 12% to 43%
- Readings 20% off or more: 60%; 40% off or more: 30.2%
- Steady discounts: 50.9% of 1,329 listings
- Discount bands: Under 1% off 10.9%; 1 to 9% off 9.5%; 10 to 19% off 19.7%; 20 to 39% off 29.8%; 40% off or more 30.2%

### [Nykaa](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/nykaa)

- Median discount below MRP: 13%; middle half 5% to 22%
- Readings 20% off or more: 31.4%; 40% off or more: 6.7%
- Steady discounts: 44.9% of 4,287 listings
- Discount bands: Under 1% off 19.6%; 1 to 9% off 18.6%; 10 to 19% off 30.3%; 20 to 39% off 24.6%; 40% off or more 6.7%

### [Purplle](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/purplle)

- Median discount below MRP: 20%; middle half 12% to 31%
- Readings 20% off or more: 52%; 40% off or more: 12%
- Steady discounts: 43.3% of 1,086 listings
- Discount bands: Under 1% off 0.3%; 1 to 9% off 16.5%; 10 to 19% off 31.1%; 20 to 39% off 40%; 40% off or more 12%

### [Tata 1mg](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/tata-1mg)

- Median discount below MRP: 7%; middle half 0% to 16%
- Readings 20% off or more: 19%; 40% off or more: 5.2%
- Steady discounts: 94.3% of 3,202 listings
- Discount bands: Under 1% off 37.1%; 1 to 9% off 22%; 10 to 19% off 22%; 20 to 39% off 13.7%; 40% off or more 5.2%

### [Zepto](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/zepto)

- Median discount below MRP: 19%; middle half 9% to 30%
- Readings 20% off or more: 47.9%; 40% off or more: 14.5%
- Steady discounts: not judged
- Discount bands: Under 1% off 9.2%; 1 to 9% off 16.7%; 10 to 19% off 26.3%; 20 to 39% off 33.3%; 40% off or more 14.5%


Rewalto measures public retail surfaces. No retailer or brand named here has a relationship with Rewalto unless that is stated.

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Canonical page: https://rewalto.com/10-minute-shelf/reports/discount-depth/personal-care
Last content change: 2026-10-23