# Discount depth on Ajio

How far below the printed MRP Ajio sells.

As of 23 Oct 2026. Period 17 Oct 2026 to 23 Oct 2026. Readings 30,141.

## The app

- Median discount below MRP: 47%; middle half 33% to 67%
- Readings 20% off or more: 93.6%; 40% off or more: 63.8%
- Steady discounts: 43.6% of 2,174 listings
- Discount bands: Under 1% off 0.9%; 1 to 9% off 0.8%; 10 to 19% off 4.7%; 20 to 39% off 29.8%; 40% off or more 63.8%

## By category

### [Makeup](https://rewalto.com/10-minute-shelf/reports/discount-depth/makeup)

- Median discount below MRP: 36%; middle half 30% to 46%
- Readings 20% off or more: 91.2%; 40% off or more: 42.6%
- Steady discounts: 38.8% of 972 listings
- Discount bands: Under 1% off 0.2%; 1 to 9% off 0.2%; 10 to 19% off 8.4%; 20 to 39% off 48.6%; 40% off or more 42.6%

### [Personal care](https://rewalto.com/10-minute-shelf/reports/discount-depth/personal-care)

- Median discount below MRP: 40%; middle half 31% to 50%
- Readings 20% off or more: 93.6%; 40% off or more: 51.2%
- Steady discounts: 47.5% of 1,202 listings
- Discount bands: Under 1% off 1%; 1 to 9% off 0.6%; 10 to 19% off 4.7%; 20 to 39% off 42.4%; 40% off or more 51.2%


Rewalto measures public retail surfaces. No retailer or brand named here has a relationship with Rewalto unless that is stated.

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Canonical page: https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/ajio
Last content change: 2026-10-23