# Discount depth on Amazon India

How far below the printed MRP Amazon India sells.

As of 23 Oct 2026. Period 17 Oct 2026 to 23 Oct 2026. Readings 1,52,277.

## The app

- Median discount below MRP: 40%; middle half 20% to 60%
- Readings 20% off or more: 76.6%; 40% off or more: 50.4%
- Steady discounts: 62% of 13,840 listings
- Discount bands: Under 1% off 0.7%; 1 to 9% off 8.3%; 10 to 19% off 14.4%; 20 to 39% off 26.3%; 40% off or more 50.4%

## By category

### [Baby care](https://rewalto.com/10-minute-shelf/reports/discount-depth/baby-care)

- Median discount below MRP: 26%; middle half 14% to 42%
- Readings 20% off or more: 61.6%; 40% off or more: 28.8%
- Steady discounts: 67.4% of 831 listings
- Discount bands: Under 1% off 1.1%; 1 to 9% off 14%; 10 to 19% off 23.4%; 20 to 39% off 32.7%; 40% off or more 28.8%

### [Fitness and nutrition](https://rewalto.com/10-minute-shelf/reports/discount-depth/fitness-nutrition)

- Median discount below MRP: 43%; middle half 25% to 59%
- Readings 20% off or more: 83.3%; 40% off or more: 54.6%
- Steady discounts: 65.5% of 913 listings
- Discount bands: Under 1% off 0.3%; 1 to 9% off 6.3%; 10 to 19% off 10.1%; 20 to 39% off 28.6%; 40% off or more 54.6%

### [Footwear](https://rewalto.com/10-minute-shelf/reports/discount-depth/footwear)

- Median discount below MRP: 53%; middle half 41% to 66%
- Readings 20% off or more: 94.5%; 40% off or more: 78.5%
- Steady discounts: 56% of 707 listings
- Discount bands: Under 1% off 0.1%; 1 to 9% off 1.4%; 10 to 19% off 3.9%; 20 to 39% off 16%; 40% off or more 78.5%

### [Home care and cleaning](https://rewalto.com/10-minute-shelf/reports/discount-depth/home-care-cleaning)

- Median discount below MRP: 35%; middle half 19% to 54%
- Readings 20% off or more: 74.3%; 40% off or more: 44.7%
- Steady discounts: 63.3% of 813 listings
- Discount bands: Under 1% off 0.9%; 1 to 9% off 10.3%; 10 to 19% off 14.5%; 20 to 39% off 29.7%; 40% off or more 44.7%

### [Home decor](https://rewalto.com/10-minute-shelf/reports/discount-depth/home-decor)

- Median discount below MRP: 60%; middle half 47% to 71%
- Readings 20% off or more: 96.8%; 40% off or more: 84.1%
- Steady discounts: 85.8% of 758 listings
- Discount bands: Under 1% off 0%; 1 to 9% off 1.1%; 10 to 19% off 2.1%; 20 to 39% off 12.7%; 40% off or more 84.1%

### [Kitchen appliances](https://rewalto.com/10-minute-shelf/reports/discount-depth/kitchen-appliances)

- Median discount below MRP: 44%; middle half 33% to 55%
- Readings 20% off or more: 93.1%; 40% off or more: 58.8%
- Steady discounts: 61.6% of 471 listings
- Discount bands: Under 1% off 0.2%; 1 to 9% off 2.1%; 10 to 19% off 4.6%; 20 to 39% off 34.3%; 40% off or more 58.8%

### [Makeup](https://rewalto.com/10-minute-shelf/reports/discount-depth/makeup)

- Median discount below MRP: 31%; middle half 19% to 51%
- Readings 20% off or more: 74.9%; 40% off or more: 38.6%
- Steady discounts: 58% of 1,230 listings
- Discount bands: Under 1% off 0.5%; 1 to 9% off 7.6%; 10 to 19% off 17%; 20 to 39% off 36.3%; 40% off or more 38.6%

### [Over-the-counter health](https://rewalto.com/10-minute-shelf/reports/discount-depth/otc-health)

- Median discount below MRP: 27%; middle half 12% to 47%
- Readings 20% off or more: 61.7%; 40% off or more: 32.2%
- Steady discounts: 72% of 949 listings
- Discount bands: Under 1% off 1.5%; 1 to 9% off 12.8%; 10 to 19% off 24%; 20 to 39% off 29.5%; 40% off or more 32.2%

### [Packaged food and beverages](https://rewalto.com/10-minute-shelf/reports/discount-depth/packaged-food-beverages)

- Median discount below MRP: 21%; middle half 11% to 35%
- Readings 20% off or more: 54.8%; 40% off or more: 18.7%
- Steady discounts: 64.4% of 963 listings
- Discount bands: Under 1% off 2.1%; 1 to 9% off 19%; 10 to 19% off 24.1%; 20 to 39% off 36.1%; 40% off or more 18.7%

### [Personal care](https://rewalto.com/10-minute-shelf/reports/discount-depth/personal-care)

- Median discount below MRP: 28%; middle half 16% to 43%
- Readings 20% off or more: 68.2%; 40% off or more: 30.9%
- Steady discounts: 49.8% of 4,425 listings
- Discount bands: Under 1% off 0.8%; 1 to 9% off 10.6%; 10 to 19% off 20.4%; 20 to 39% off 37.3%; 40% off or more 30.9%

### [Pet care](https://rewalto.com/10-minute-shelf/reports/discount-depth/pet-care)

- Median discount below MRP: 15%; middle half 10% to 25%
- Readings 20% off or more: 33.3%; 40% off or more: 14.2%
- Steady discounts: 74.1% of 505 listings
- Discount bands: Under 1% off 2.3%; 1 to 9% off 22.1%; 10 to 19% off 42.3%; 20 to 39% off 19%; 40% off or more 14.2%

### [Snacks and health food](https://rewalto.com/10-minute-shelf/reports/discount-depth/snacks-health-food)

- Median discount below MRP: 31%; middle half 15% to 50%
- Readings 20% off or more: 66.5%; 40% off or more: 38.3%
- Steady discounts: 72.8% of 596 listings
- Discount bands: Under 1% off 1.4%; 1 to 9% off 12.6%; 10 to 19% off 19.5%; 20 to 39% off 28.2%; 40% off or more 38.3%

### [Stationery and toys](https://rewalto.com/10-minute-shelf/reports/discount-depth/stationery-toys)

- Median discount below MRP: 47%; middle half 20% to 67%
- Readings 20% off or more: 76.4%; 40% off or more: 57.3%
- Steady discounts: 79.2% of 679 listings
- Discount bands: Under 1% off 0.2%; 1 to 9% off 10.3%; 10 to 19% off 13.1%; 20 to 39% off 19%; 40% off or more 57.3%


Rewalto measures public retail surfaces. No retailer or brand named here has a relationship with Rewalto unless that is stated.

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Canonical page: https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/amazon-in
Last content change: 2026-10-23