# Discount depth on Nykaa

How far below the printed MRP Nykaa sells.

As of 23 Oct 2026. Period 17 Oct 2026 to 23 Oct 2026. Readings 61,123.

## The app

- Median discount below MRP: 13%; middle half 4% to 22%
- Readings 20% off or more: 30.7%; 40% off or more: 7.7%
- Steady discounts: 46.9% of 8,635 listings
- Discount bands: Under 1% off 21.4%; 1 to 9% off 19%; 10 to 19% off 28.9%; 20 to 39% off 23%; 40% off or more 7.7%

## By category

### [Baby care](https://rewalto.com/10-minute-shelf/reports/discount-depth/baby-care)

- Median discount below MRP: 10%; middle half 3% to 19%
- Readings 20% off or more: 23.6%; 40% off or more: 3.5%
- Steady discounts: 68.2% of 547 listings
- Discount bands: Under 1% off 23.1%; 1 to 9% off 23.2%; 10 to 19% off 30.1%; 20 to 39% off 20.1%; 40% off or more 3.5%

### [Fitness and nutrition](https://rewalto.com/10-minute-shelf/reports/discount-depth/fitness-nutrition)

- Median discount below MRP: 23%; middle half 9% to 41%
- Readings 20% off or more: 55.4%; 40% off or more: 27.6%
- Steady discounts: 72% of 528 listings
- Discount bands: Under 1% off 14.9%; 1 to 9% off 13.2%; 10 to 19% off 16.5%; 20 to 39% off 27.8%; 40% off or more 27.6%

### [Makeup](https://rewalto.com/10-minute-shelf/reports/discount-depth/makeup)

- Median discount below MRP: 10%; middle half 2% to 20%
- Readings 20% off or more: 27%; 40% off or more: 6.4%
- Steady discounts: 41.9% of 3,273 listings
- Discount bands: Under 1% off 24.4%; 1 to 9% off 19.8%; 10 to 19% off 28.8%; 20 to 39% off 20.7%; 40% off or more 6.4%

### [Personal care](https://rewalto.com/10-minute-shelf/reports/discount-depth/personal-care)

- Median discount below MRP: 13%; middle half 5% to 22%
- Readings 20% off or more: 31.4%; 40% off or more: 6.7%
- Steady discounts: 44.9% of 4,287 listings
- Discount bands: Under 1% off 19.6%; 1 to 9% off 18.6%; 10 to 19% off 30.3%; 20 to 39% off 24.6%; 40% off or more 6.7%


Rewalto measures public retail surfaces. No retailer or brand named here has a relationship with Rewalto unless that is stated.

---

Canonical page: https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/nykaa
Last content change: 2026-10-23