# Discount depth on Purplle

How far below the printed MRP Purplle sells.

As of 23 Oct 2026. Period 17 Oct 2026 to 23 Oct 2026. Readings 13,609.

## The app

- Median discount below MRP: 20%; middle half 11% to 30%
- Readings 20% off or more: 51.1%; 40% off or more: 12.5%
- Steady discounts: 42.9% of 1,943 listings
- Discount bands: Under 1% off 0.3%; 1 to 9% off 16.6%; 10 to 19% off 32%; 20 to 39% off 38.6%; 40% off or more 12.5%

## By category

### [Makeup](https://rewalto.com/10-minute-shelf/reports/discount-depth/makeup)

- Median discount below MRP: 19%; middle half 10% to 30%
- Readings 20% off or more: 50%; 40% off or more: 13.1%
- Steady discounts: 42.5% of 857 listings
- Discount bands: Under 1% off 0.1%; 1 to 9% off 16.8%; 10 to 19% off 33.1%; 20 to 39% off 36.9%; 40% off or more 13.1%

### [Personal care](https://rewalto.com/10-minute-shelf/reports/discount-depth/personal-care)

- Median discount below MRP: 20%; middle half 12% to 31%
- Readings 20% off or more: 52%; 40% off or more: 12%
- Steady discounts: 43.3% of 1,086 listings
- Discount bands: Under 1% off 0.3%; 1 to 9% off 16.5%; 10 to 19% off 31.1%; 20 to 39% off 40%; 40% off or more 12%


Rewalto measures public retail surfaces. No retailer or brand named here has a relationship with Rewalto unless that is stated.

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Canonical page: https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/purplle
Last content change: 2026-10-23