# MRP compliance on Indian shopping apps

Whether shopping apps sell at or under the printed maximum retail price, and how deep the discount below it runs.

As of 25 Sep 2026. Period 19 Sep 2026 to 25 Sep 2026. Readings 13,08,064.

## By app

### [Blinkit](https://rewalto.com/10-minute-shelf/reports/mrp-compliance/platform/blinkit)

- At or under MRP: 100% of 7,94,882 readings that show an MRP
- Readings showing an MRP: 100% (0 readings showed none)
- Median discount below MRP: 12%; 32.5% of readings are 20% off or more
- Discount bands: Under 1% off 15.8%; 1 to 9% off 26.3%; 10 to 19% off 25.4%; 20 to 39% off 23.1%; 40% off or more 9.4%
- Verified above-MRP readings: 0 (0 candidates held for review)

### [Flipkart](https://rewalto.com/10-minute-shelf/reports/mrp-compliance/platform/flipkart)

- At or under MRP: 100% of 15,746 readings that show an MRP
- Readings showing an MRP: 98.2% (287 readings showed none)
- Median discount below MRP: 39%; 75.4% of readings are 20% off or more
- Discount bands: Under 1% off 0.7%; 1 to 9% off 8.7%; 10 to 19% off 15.2%; 20 to 39% off 26%; 40% off or more 49.4%
- Verified above-MRP readings: 0 (0 candidates held for review)

### [Nykaa](https://rewalto.com/10-minute-shelf/reports/mrp-compliance/platform/nykaa)

- At or under MRP: 100% of 50,235 readings that show an MRP
- Readings showing an MRP: 100% (0 readings showed none)
- Median discount below MRP: 10%; 25.1% of readings are 20% off or more
- Discount bands: Under 1% off 25.6%; 1 to 9% off 19.5%; 10 to 19% off 29.8%; 20 to 39% off 19.7%; 40% off or more 5.4%
- Verified above-MRP readings: 0 (0 candidates held for review)

### [Tata 1mg](https://rewalto.com/10-minute-shelf/reports/mrp-compliance/platform/tata-1mg)

- At or under MRP: 100% of 4,39,806 readings that show an MRP
- Readings showing an MRP: 100% (0 readings showed none)
- Median discount below MRP: 8%; 20.3% of readings are 20% off or more
- Discount bands: Under 1% off 30.5%; 1 to 9% off 26.2%; 10 to 19% off 23%; 20 to 39% off 17%; 40% off or more 3.3%
- Verified above-MRP readings: 0 (0 candidates held for review)

### [Zepto](https://rewalto.com/10-minute-shelf/reports/mrp-compliance/platform/zepto)

- At or under MRP: 100% of 7,108 readings that show an MRP
- Readings showing an MRP: 100% (0 readings showed none)
- Median discount below MRP: 15%; 40% of readings are 20% off or more
- Discount bands: Under 1% off 9.8%; 1 to 9% off 19.3%; 10 to 19% off 30.9%; 20 to 39% off 28%; 40% off or more 11.9%
- Verified above-MRP readings: 0 (0 candidates held for review)

## Categories

- [Baby care](https://rewalto.com/10-minute-shelf/reports/mrp-compliance/baby-care): Nykaa, Tata 1mg; 63,371 readings
- [Makeup](https://rewalto.com/10-minute-shelf/reports/mrp-compliance/makeup): Flipkart, Nykaa; 28,115 readings
- [Over-the-counter health](https://rewalto.com/10-minute-shelf/reports/mrp-compliance/otc-health): Blinkit, Tata 1mg; 3,28,679 readings
- [Personal care](https://rewalto.com/10-minute-shelf/reports/mrp-compliance/personal-care): Blinkit, Flipkart, Nykaa, Tata 1mg, Zepto; 8,03,611 readings
- [Pet care](https://rewalto.com/10-minute-shelf/reports/mrp-compliance/pet-care): Blinkit; 84,288 readings

Rewalto measures public retail surfaces. No retailer or brand named here has a relationship with Rewalto unless that is stated.

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Canonical page: https://rewalto.com/10-minute-shelf/reports/mrp-compliance
Last content change: 2026-09-25