# MRP compliance on Ajio

How Ajio prices against the MRP printed on each product.

As of 1 Nov 2026. Period 26 Oct 2026 to 1 Nov 2026. Readings 63,991.

## The app

- At or under MRP: 100% of 63,991 readings that show an MRP
- Readings showing an MRP: 100% (0 readings showed none)
- Median discount below MRP: 40%; 79.5% of readings are 20% off or more
- Discount bands: Under 1% off 10.4%; 1 to 9% off 3%; 10 to 19% off 7.1%; 20 to 39% off 28.7%; 40% off or more 50.8%
- Verified above-MRP readings: 0 (0 candidates held for review)

## By category

### [Footwear](https://rewalto.com/10-minute-shelf/reports/mrp-compliance/footwear)

- At or under MRP: 100% of 11,072 readings that show an MRP
- Readings showing an MRP: 100% (0 readings showed none)
- Median discount below MRP: 59%; 92.8% of readings are 20% off or more
- Discount bands: Under 1% off 4.3%; 1 to 9% off 1%; 10 to 19% off 1.9%; 20 to 39% off 15.6%; 40% off or more 77.2%
- Verified above-MRP readings: 0 (0 candidates held for review)

### [Jewellery and accessories](https://rewalto.com/10-minute-shelf/reports/mrp-compliance/jewellery-accessories)

- At or under MRP: 100% of 2,643 readings that show an MRP
- Readings showing an MRP: 100% (0 readings showed none)
- Median discount below MRP: 50%; 84.9% of readings are 20% off or more
- Discount bands: Under 1% off 2.5%; 1 to 9% off 3.3%; 10 to 19% off 9.2%; 20 to 39% off 10.7%; 40% off or more 74.3%
- Verified above-MRP readings: 0 (0 candidates held for review)

### [Makeup](https://rewalto.com/10-minute-shelf/reports/mrp-compliance/makeup)

- At or under MRP: 100% of 14,381 readings that show an MRP
- Readings showing an MRP: 100% (0 readings showed none)
- Median discount below MRP: 29%; 77.5% of readings are 20% off or more
- Discount bands: Under 1% off 3.9%; 1 to 9% off 3.1%; 10 to 19% off 15.4%; 20 to 39% off 55.3%; 40% off or more 22.3%
- Verified above-MRP readings: 0 (0 candidates held for review)

### [Personal care](https://rewalto.com/10-minute-shelf/reports/mrp-compliance/personal-care)

- At or under MRP: 100% of 22,089 readings that show an MRP
- Readings showing an MRP: 100% (0 readings showed none)
- Median discount below MRP: 30%; 64.5% of readings are 20% off or more
- Discount bands: Under 1% off 23.3%; 1 to 9% off 4.3%; 10 to 19% off 7.9%; 20 to 39% off 33.5%; 40% off or more 31%
- Verified above-MRP readings: 0 (0 candidates held for review)

## By day

- 26 Oct 2026: at or under MRP 100%; showing an MRP 100%
- 27 Oct 2026: at or under MRP 100%; showing an MRP 100%
- 28 Oct 2026: at or under MRP 100%; showing an MRP 100%
- 29 Oct 2026: at or under MRP 100%; showing an MRP 100%
- 30 Oct 2026: at or under MRP 100%; showing an MRP 100%
- 31 Oct 2026: at or under MRP 100%; showing an MRP 100%
- 1 Nov 2026: at or under MRP 100%; showing an MRP 100%

Rewalto measures public retail surfaces. No retailer or brand named here has a relationship with Rewalto unless that is stated.

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Canonical page: https://rewalto.com/10-minute-shelf/reports/mrp-compliance/platform/ajio
Last content change: 2026-11-01