# MRP compliance on Purplle

How Purplle prices against the MRP printed on each product.

As of 1 Nov 2026. Period 26 Oct 2026 to 1 Nov 2026. Readings 15,121.

## The app

- At or under MRP: 100% of 13,382 readings that show an MRP
- Readings showing an MRP: 88.5% (1,739 readings showed none)
- Median discount below MRP: 21%; 55.9% of readings are 20% off or more
- Discount bands: Under 1% off 0.2%; 1 to 9% off 14.4%; 10 to 19% off 29.5%; 20 to 39% off 39.9%; 40% off or more 16%
- Verified above-MRP readings: 0 (0 candidates held for review)

## By category

### [Makeup](https://rewalto.com/10-minute-shelf/reports/mrp-compliance/makeup)

- At or under MRP: 100% of 5,798 readings that show an MRP
- Readings showing an MRP: 87% (865 readings showed none)
- Median discount below MRP: 21%; 56.3% of readings are 20% off or more
- Discount bands: Under 1% off 0.2%; 1 to 9% off 16.6%; 10 to 19% off 26.9%; 20 to 39% off 39.2%; 40% off or more 17.1%
- Verified above-MRP readings: 0 (0 candidates held for review)

### [Personal care](https://rewalto.com/10-minute-shelf/reports/mrp-compliance/personal-care)

- At or under MRP: 100% of 7,584 readings that show an MRP
- Readings showing an MRP: 89.7% (874 readings showed none)
- Median discount below MRP: 21%; 55.6% of readings are 20% off or more
- Discount bands: Under 1% off 0.1%; 1 to 9% off 12.7%; 10 to 19% off 31.5%; 20 to 39% off 40.5%; 40% off or more 15.1%
- Verified above-MRP readings: 0 (0 candidates held for review)

## By day

- 26 Oct 2026: at or under MRP 100%; showing an MRP 88.4%
- 27 Oct 2026: at or under MRP 100%; showing an MRP 88%
- 28 Oct 2026: at or under MRP 100%; showing an MRP 87.6%
- 29 Oct 2026: at or under MRP 100%; showing an MRP 88.5%
- 30 Oct 2026: at or under MRP 100%; showing an MRP 90.1%
- 31 Oct 2026: at or under MRP 100%; showing an MRP 89.1%
- 1 Nov 2026: at or under MRP 100%; showing an MRP 87.6%

Rewalto measures public retail surfaces. No retailer or brand named here has a relationship with Rewalto unless that is stated.

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Canonical page: https://rewalto.com/10-minute-shelf/reports/mrp-compliance/platform/purplle
Last content change: 2026-11-01