# Top brands on Indian shopping apps, by app

On 25 Oct 2026 Rewalto read 74,190 listings on 8 shopping apps. On each app, the brands below held the most of them. A brand's share is its listings over every listing read on that app that day: a count of the shelf we read, never of sales.

As of 25 Oct 2026. Period 25 Oct 2026 to 25 Oct 2026.

## Apps

- [Top brands on Zepto](https://rewalto.com/10-minute-shelf/reports/top-brands/zepto): L'Oreal leads with 3.4% of 38,730 listings read.
- [Top brands on Nykaa](https://rewalto.com/10-minute-shelf/reports/top-brands/nykaa): PAC leads with 2.0% of 8,817 listings read.
- [Top brands on JioMart](https://rewalto.com/10-minute-shelf/reports/top-brands/jiomart): GLOBUS NATURALS leads with 1.8% of 8,717 listings read.
- [Top brands on Blinkit](https://rewalto.com/10-minute-shelf/reports/top-brands/blinkit): L'Oreal Paris leads with 1.6% of 5,373 listings read.
- [Top brands on Ajio](https://rewalto.com/10-minute-shelf/reports/top-brands/ajio): LAKME leads with 3.9% of 4,273 listings read.
- [Top brands on DMart](https://rewalto.com/10-minute-shelf/reports/top-brands/dmart): DesiDiya leads with 1.0% of 3,681 listings read.
- [Top brands on Myntra](https://rewalto.com/10-minute-shelf/reports/top-brands/myntra): Maybelline leads with 3.7% of 3,110 listings read.
- [Top brands on Swiggy Instamart](https://rewalto.com/10-minute-shelf/reports/top-brands/instamart): Nivea leads with 2.6% of 1,489 listings read.

## Left out

- Amazon India: Only 63% of the listings read carried a brand name; the floor is 90%, so a ranking would leave out too much of the shelf.
- Flipkart: Only 21% of the listings read carried a brand name; the floor is 90%, so a ranking would leave out too much of the shelf.
- Purplle: Only 86% of the listings read carried a brand name; the floor is 90%, so a ranking would leave out too much of the shelf.
- Tata 1mg: Only 79% of the listings read carried a brand name; the floor is 90%, so a ranking would leave out too much of the shelf.
- Tata CLiQ: Only 503 listings read that day; the floor is 1,000.

## Method

One IST day of Rewalto's readings (25 Oct 2026, harvest source, house account). A listing is one retailer product id. A brand's listings are the distinct product ids read under that brand name that day, across every pin code read; its share is those over all distinct product ids read on that app that day. Brand names are as the app wrote them, merged only when they differ in letter case. Listings with no brand name count in the total and are never ranked.

## Questions

### What does top brand mean here?

The brand with the most distinct product listings among what Rewalto read on that app that day. It is a count of the shelf we read, not of sales and not of the whole app.

### Which day is this?

25 Oct 2026, a single day in India Standard Time. Each page says how many listings and pin codes that day's ranking rests on.

### Why is an app missing?

Its readings that day missed a floor: under 1,000 listings, under 90% of listings carrying a brand name, or under 10 brands. The missing apps are listed on the top brands page with the reason.

### Can I get the data behind these pages?

Yes. Brand share of shelf is a live Rewalto dataset, by app, pin code and day, read through the API or the dashboard. Credits are charged only for records delivered.


Rewalto measures public retail surfaces. No retailer or brand named here has a relationship with Rewalto unless that is stated.

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Canonical page: https://rewalto.com/10-minute-shelf/reports/top-brands
Last content change: 2026-10-25
