[Brand signals](https://rewalto.com/data/brand-signals)

REWALTO / BRAND SIGNALS

# D2C promo calendar

Preview

When a brand’s own online store runs a sale, how deep the discounts go, and on how many products, by store and IST day.

The D2C promo calendar shows when a brand's own online store runs a sale, how many products are discounted, and how deep. As of 17 Oct 2026: 9 brand stores, updated hourly calendar. Reads cost 1 credit per 1 store-days. Source: Rewalto's readings of public app pages.

[View catalogue entry](https://app.rewalto.com/library/lib_d2c_promo_calendar)[Start free: 1,000 credits a month](https://app.rewalto.com/sign-up)

Availability follows the catalogue. Data requests and sample records become available only when this entry is Live.

Coverage
:   9 brand stores
Measured 17 Oct 2026, 5:30 am IST

Freshness
:   Hourly calendar; waiting for the weekly store read
Not measured yet

Published rate
:   1 credit / 1 store-days
Applies once this dataset is Live

Filters
:   4
Brand · Store domain · From day · To day

Plan your filters

## When is a brand’s store running a sale?

Choose a brand or store domain and compare daily sale activity. Counts describe recorded variants, not a guarantee of complete store coverage.

Brand (exact name)Store domainFrom dayTo dayRecords per page

Continue with these filters

Planning only. No data request is sent and no credits are used. Your filters will be carried into the dashboard. Reads stay unavailable until this dataset is Live.

Fields returned by this dataset

- Brand
- Store domain
- Day
- Variants recorded
- Variants on sale
- Median discount (basis points)
- Largest discount (basis points)
- Sale started
- Sale ended
- Price cuts
- Deeper discounts

## What is covered

Coverage from this catalogue entry

| Measure | Coverage | Context |
| --- | --- | --- |
| Brand stores watched | 9 storesMeasured 17 Oct 2026, 5:30 am IST | beardo.in, himalayawellness.in, mamaearth.in, thedermaco.com, aqualogica.in, boat-lifestyle.com, plumgoodness.com, beminimalist.co, bombayshavingcompany.com. |
| What is kept | Changes onlyMeasured 17 Oct 2026, 5:30 am IST | A sale starting or ending, a price cut or rise, or a deeper discount: "on sale" is a standing state on several stores, so the calendar logs changes. |
| Store-days kept | Not measured yetNot measured yet | Counted once the weekly read runs. |

## Sample records

A live sample is not available yet. No example records are substituted. The catalogue entry describes the available fields.

## Use it in your workflow

These access methods are documented for integration planning. Data reads remain unavailable until the entry is Live.

### API

`GET /v1/data/promos/storefront`

Use a signed-in session or a key with permission to read data. Keep keys on your server.

[Read the API documentation](https://rewalto.com/developers/docs/data)

### CLI

`rewalto data storefront-promos`

Apply the same filters and page size as the API. Review the published rate first.

[Set up the CLI](https://rewalto.com/developers/docs/cli-mcp)

### MCP

`list_storefront_promos`

Connect your agent at `mcp.rewalto.com/mcp`. Data access uses the same account permissions and rates.

[Connect your agent](https://rewalto.com/guides/mcp-server-india-data)

## Published rate

1 credit / 1 store-daysRate card 6 · for when this dataset is Live

- Only delivered data uses credits.
- An empty page costs nothing.
- Re-reading identical data within seven days is free.
- Each completed page shows the credits charged by the API.

## Filters

- Brand (exact name)
- Store domain
- From day
- To day

Day ranges are inclusive, in India Standard Time.

## More brand signals

[**YouTube brand mentions**Brand mentions, views and likes on YouTube](https://rewalto.com/data/brand-signals/youtube-brand-mentions) [**Ratings over time**Rating and review-count changes by retailer](https://rewalto.com/data/brand-signals/ratings-over-time) [**Banner ads in search**Sponsored banners in Zepto and Instamart search](https://rewalto.com/data/brand-signals/banner-ads-in-search) [**Brand promo emails**Offers, codes and sale dates brands email out](https://rewalto.com/data/brand-signals/brand-promo-emails) [**Competitor ad launches**Google ads that competitors run in India](https://rewalto.com/data/brand-signals/competitor-ad-launches)

## Questions people ask

What is in the d2C promo calendar data?
:   Each record covers promo calendar, sales, discount depth, price cuts and D2C. The fields table on this page lists every field with its type.

How much coverage does it have, and how fresh is it?
:   9 brand stores, as of 17 Oct 2026. It is updated hourly calendar; waiting for the weekly store read.

How much does it cost?
:   1 credit per 1 store-days, charged only for data delivered. A read that returns nothing costs nothing, and every account gets 1,000 free credits a month.

Is there an API?
:   Yes: GET /v1/data/promos/storefront on the Rewalto API. AI agents can use the list_storefront_promos tool over MCP (preview).

Coverage, status, examples and published rates come from the catalogue entry. Measurement dates appear with each figure.

---

Canonical page: https://rewalto.com/data/brand-signals/d2c-promo-calendar
Last content change: 2026-10-29
