# Share of search on quick commerce and marketplaces

Status: live. Last updated 22 Oct 2026.

Rewalto measures each brand's share of the top ten search results on Indian shopping apps, by search term and day, with organic and sponsored places kept apart. As of 22 Oct 2026: 13 retailers, daily since 26 Sep 2026, updated hourly. Reads cost 1 credit per 10 data points. Source: Rewalto's readings of public app pages.

## Key facts

| | |
| --- | --- |
| Coverage | 13 retailers · daily since 26 Sep 2026 (Measured 22 Oct 2026) |
| Updated | Hourly, from the search replies of the day (Last update 22 Oct 2026) |
| Sources | Blinkit, Zepto, Instamart, JioMart, DMart, Amazon, Flipkart, Myntra, Ajio, Nykaa, Purplle, Tata 1mg, Tata CLiQ |
| Fresh read | Not offered; reads come from kept data |
| Price | 1 credit per 10 data points (Only delivered data uses credits. Every account gets 1,000 free credits a month.) |
| Catalogue checked | 31 Oct 2026 |

## What you can answer with it

- **Who owns the first screen for my category's search terms?** Rank brands by their share of the top ten for each term.
- **Is my share paid or organic?** Each record splits out the sponsored part where the app marks ads.
- **Did a competitor gain share this month?** Read the daily share for both brands on the same terms.

## What is covered

| Measure | Coverage | Context |
| --- | --- | --- |
| Quick commerce | Blinkit, Zepto, Instamart, JioMart, DMart · up to 34 pins |  |
| Marketplaces | Amazon, Flipkart, Myntra, Ajio, Nykaa, Purplle, Tata CLiQ · national; Tata 1mg · 11 pins |  |
| Sponsored part | Blinkit, Zepto, Nykaa, Tata 1mg | Only these readings can see the ad marker; elsewhere sponsoredShareOfTop10 is 0. |

## Fields

| Field | Type | What it means |
| --- | --- | --- |
| `day` | string (date) | The IST day. |
| `brand` | string | The brand, as the retailer wrote it. |
| `top10Readings` | integer | The brand’s cards in places 1-10, over every reply read that day. |
| `termTop10Readings` | integer | Every brand’s cards in places 1-10 for the term, pin and day. |
| `shareOfSearch` | number \| null | top10Readings / termTop10Readings; null when no reply had a known page start. |
| `sponsoredShareOfTop10` | number \| null | The part of the brand’s top-10 cards marked sponsored; null when it had none. |

## Method and limits

Rewalto reads app search results for a fixed set of search terms and pin codes, and records every product card's place. A brand's share is its cards in places one to ten over all brands' cards there, across the day's readings. Only some apps mark sponsored cards in a way we can read; elsewhere the sponsored share is zero, not unknown.

Public data Rewalto collects itself from public pages. The collection policy and the customer licence terms are being drafted.

## Get the data

- API: `GET /v1/data/share-of-search`
- curl: `curl -H "Authorization: Bearer $REWALTO_API_KEY" "https://api.rewalto.com/v1/data/share-of-search?retailer=blinkit&searchTerm=atta"`
- Command line: `rewalto data share-of-search --retailer blinkit --searchTerm atta`
- AI agents (MCP, preview): `list_share_of_search` at mcp.rewalto.com/mcp ([how to connect an agent](https://rewalto.com/guides/mcp-server-india-data))
- Dashboard: https://app.rewalto.com/dashboard-preview/library/lib_share_of_search

## Related

- [Search rank and sponsored slots](https://rewalto.com/data/commerce/quick-commerce-search-rank)
- [Out-of-stock rate by brand and city](https://rewalto.com/data/commerce/out-of-stock-rate)
- [Share of search, the solution](https://rewalto.com/solutions/share-of-search)
- [Guide: share of search on quick commerce](https://rewalto.com/guides/qcomm-share-of-search)
- [How Rewalto compares with other data tools](https://rewalto.com/vs)
- [Data coverage: sources and pin codes](https://rewalto.com/data/coverage)

## Questions people ask

### What is in the share of search data?

Each record covers share of search, share of shelf, top 10 presence and sponsored share. The fields table on this page lists every field with its type.

### How much coverage does it have, and how fresh is it?

13 retailers, daily since 26 Sep 2026, as of 22 Oct 2026. It is updated hourly, from the search replies of the day.

### How much does it cost?

1 credit per 10 data points, charged only for data delivered. A read that returns nothing costs nothing, and every account gets 1,000 free credits a month.

### Is there an API?

Yes: GET /v1/data/share-of-search on the Rewalto API. AI agents can use the list_share_of_search tool over MCP (preview).

### Which search terms are covered?

A fixed list of category search terms per app, grown over time. Ask for the terms you need and we add them to the daily reads.

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Canonical page: https://rewalto.com/data/commerce/share-of-search
Last content change: 2026-10-22