Glossary

# The words your brand meets on Indian shopping apps.

Rewalto has two plain-English glossaries for Indian brand teams: quick commerce terms such as dark store, fill rate, MRP and share of shelf, and e-commerce terms such as Buy Box, RTO and COD. Each term has a short definition, an Indian example and what to check on your own products.

## Choose a glossary

[38 terms

### The quick commerce glossary for Indian brands.

Dark store, pin code, serviceability, fill rate, MRP and more: what each quick-commerce term means in India and what to check on your own products.

Explore](https://rewalto.com/glossary/quick-commerce) [42 terms

### The e-commerce and marketplace glossary for Indian brands.

Buy Box, MRP, RTO, COD, share of shelf, AEO and more: what each marketplace and D2C term means in India and what to check on your own listings.

Explore](https://rewalto.com/glossary/ecommerce)

## Terms with a full entry, by topic

### [Guide: the digital shelf audit](https://rewalto.com/guides/digital-shelf-audit)

- [Share of shelf (digital)](https://rewalto.com/glossary/quick-commerce/share-of-shelf)
- [Share of search](https://rewalto.com/glossary/quick-commerce/share-of-search)
- [Private label](https://rewalto.com/glossary/quick-commerce/private-label)
- [Organic vs sponsored results](https://rewalto.com/glossary/quick-commerce/organic-vs-sponsored)
- [Retail media](https://rewalto.com/glossary/quick-commerce/retail-media)

### [Guide: listed but unavailable](https://rewalto.com/guides/listed-but-unavailable)

- [Out of stock (OOS)](https://rewalto.com/glossary/quick-commerce/out-of-stock)
- [SKU (stock-keeping unit)](https://rewalto.com/glossary/quick-commerce/sku)
- [Fill rate](https://rewalto.com/glossary/quick-commerce/fill-rate)
- [Assortment](https://rewalto.com/glossary/quick-commerce/assortment)
- [Availability](https://rewalto.com/glossary/quick-commerce/availability)

### [Guide: discount depth and price against MRP](https://rewalto.com/guides/discount-depth)

- [MRP (Maximum Retail Price)](https://rewalto.com/glossary/quick-commerce/mrp)
- [Price parity](https://rewalto.com/glossary/ecommerce/price-parity)
- [Selling price](https://rewalto.com/glossary/quick-commerce/selling-price)
- [Discount depth](https://rewalto.com/glossary/quick-commerce/discount-depth)
- [Pack size and price-pack architecture](https://rewalto.com/glossary/quick-commerce/pack-size)
- [Price gap](https://rewalto.com/glossary/quick-commerce/price-gap)

### [Check availability by pin code](https://rewalto.com/tools/pin-code-availability)

- [Serviceability](https://rewalto.com/glossary/quick-commerce/serviceability)
- [Hyperlocal](https://rewalto.com/glossary/quick-commerce/hyperlocal)
- [Minimum order value (MOV)](https://rewalto.com/glossary/quick-commerce/minimum-order-value)

### [Dark stores in India, by app and city](https://rewalto.com/data/dark-stores)

- [Quick commerce (q-commerce)](https://rewalto.com/glossary/quick-commerce/quick-commerce)

Looking for dark store? The definition lives in our explainer, [What is a dark store?](https://rewalto.com/blog/what-is-a-dark-store)

## Questions before you start

What is in the glossary?

Two glossaries: quick commerce terms and e-commerce and marketplace terms, each with an Indian example.

Where is the dark store definition?

In the blog post "What is a dark store?" at rewalto.com/blog/what-is-a-dark-store.

Are the definitions specific to India?

Yes. Examples use Indian apps, MRP rules and pin codes.

## Look at your own products by pin code.

See where your products are missing, mispriced or out of stock, with the date beside each reading.

[Explore Rewalto](https://rewalto.com/)

PUT THE EVIDENCE TO WORK

## Use the right definition for the question

### Quick commerce: place and time matter

Start with the quick-commerce glossary when discussing dark stores, pin codes, listing availability and search position. These terms describe different parts of the shopping journey. A listed product, an available product and a product visible in search are not interchangeable observations.

### E-commerce: compare the same measure

Use the e-commerce glossary for pricing, marketplace operations and fulfilment vocabulary. Read the definition and example before comparing two figures. A commercial term can have a platform-specific meaning, so retain the source definition when using it in a report.

### Take the definition into the evidence

After choosing a term, follow the linked guide to see how to check it. Write down the product, location, platform and observation period. This turns a shared vocabulary into a measurement brief that another person can reproduce and evaluate.

[Read quick-commerce definitions](https://rewalto.com/glossary/quick-commerce)[Read e-commerce definitions](https://rewalto.com/glossary/ecommerce)[Find a measurement guide](https://rewalto.com/guides)

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Canonical page: https://rewalto.com/glossary
Last content change: 2026-10-30