# What is selling price? Selling price vs MRP explained

Selling price is the price a shopper actually pays for a product on an app or in a shop, before any coupon or card offer at checkout. In India it is shown next to the MRP, which it may not exceed. On quick-commerce apps the selling price of the same pack can differ by city and by pin code.

The short definition, also called offer price, discounted price: The price an app actually charges for a product right now, at or below the MRP. It can change by app, city, store and hour.

Part of the topic: [Guide: discount depth and price against MRP](https://rewalto.com/guides/discount-depth)

## What selling price means

The selling price is the number in bold on a product page, the one that goes into the basket. It is set by the app or the seller and can change daily, while the MRP stays fixed until the brand prints a new one.

Some apps show a further price for members or for a minimum basket. Treat those as separate prices and say which one you recorded.

## How to read and compare selling prices

Record the selling price with the pack size, the app, the pin code and the time. To compare packs, divide the selling price by the quantity to get a unit price, such as per 100 g or per 100 ml. To compare with the MRP, the gap is the discount.

A worked example, with invented numbers. A 200 ml bottle sells for 90 and a 500 ml bottle for 200. Per 100 ml, the small bottle costs 45 and the large one 40, so the large bottle is about 11% lower per 100 ml even though its selling price is higher.

## How it shows up on Indian apps

Quick-commerce apps can price the same pack differently by city, and sometimes by store, so two pin codes in one city may see different selling prices on the same day. Marketplaces show several sellers for one product, each with its own selling price, and most shoppers pay the one in the main box.

## What a brand should check

- Selling prices at the pin codes where most of your orders come from.
- Whether a discount you funded shows up in the selling price on every app.
- Unit prices of your packs against the packs shoppers compare them with.

## Common mistakes

- Recording a price without its pack size or pin code.
- Mixing member prices or checkout coupons with listed selling prices.
- Comparing selling prices of different pack sizes without converting to a unit price.

## Do not confuse with

- [MRP](https://rewalto.com/glossary/quick-commerce/mrp): The MRP is the printed maximum and stays fixed until the brand prints a new one. The selling price is what the app charges today, at or below the MRP.

## What Rewalto's own readings show

From 19 September to 25 September 2026, the median Zepto reading sold 15% below its MRP, across 7,023 products at 26 pin codes. A quarter of readings sold 28% or more below MRP.

As of 25 September 2026. Source: [Discount depth report, Rewalto's shelf readings](https://rewalto.com/10-minute-shelf/reports/discount-depth/platform/zepto).

Published 28 October 2026.

## Questions people ask

### What is the difference between selling price and MRP?

The MRP is the printed maximum and stays fixed until the brand prints a new one. The selling price is what the app or seller charges, and it may not exceed the MRP.

### Why does the selling price differ by pin code?

Quick-commerce apps can price the same pack differently by city, and sometimes by store.

### How do you compare selling prices of different pack sizes?

Divide the selling price by the quantity to get a unit price, such as per 100 g or per 100 ml.

## Related

- [The quick commerce glossary](https://rewalto.com/glossary/quick-commerce)
- [Guide: discount depth and price against MRP](https://rewalto.com/guides/discount-depth)
- [What is mrp?](https://rewalto.com/glossary/quick-commerce/mrp)
- [What is price parity?](https://rewalto.com/glossary/ecommerce/price-parity)
- [What is discount depth?](https://rewalto.com/glossary/quick-commerce/discount-depth)
- [What is pack size and price-pack architecture?](https://rewalto.com/glossary/quick-commerce/pack-size)
- [What is price gap?](https://rewalto.com/glossary/quick-commerce/price-gap)
- [Why a Blinkit price is not the price](https://rewalto.com/blog/why-a-blinkit-price-is-not-the-price)
- [Coffee unit prices on the shelf](https://rewalto.com/blog/coffee-unit-price-on-the-shelf)
- [Guide: same product, different price across apps](https://rewalto.com/guides/same-product-different-price-across-apps)
- [Discount depth report](https://rewalto.com/10-minute-shelf/reports/discount-depth)
- [Marketplace prices data](https://rewalto.com/data/commerce/marketplace-prices)

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Canonical page: https://rewalto.com/glossary/quick-commerce/selling-price
Last content change: 2026-10-28