Insights # AI visibility: how assistants name your brand. Shoppers now ask AI assistants what to buy, and the answers name some brands and skip others. These pieces explain how to check what assistants say about your brand, why a single answer proves little, what share of AI means next to share of search, and which claims about stockouts and AI answers are established. Each one is dated, and where we cite another company we link it. To run a first check by hand, read [how to check whether AI assistants name your brand](https://rewalto.com/guides/ai-visibility-check). ## 9 pieces on aI visibility [Guide · 30 September 2026 ### AI crawler readiness: llms.txt and WebMCP What AI crawler readiness means, the basics a crawler looks for, and the new draft WebMCP ready-for-AI-agents signal. Explore](https://rewalto.com/guides/ai-crawler-readiness) [Guide · 30 September 2026 ### Branded vs category AI visibility: the naming gap The gap between being named when asked by name and being named in an unprompted category answer, and how to check your own. Explore](https://rewalto.com/guides/branded-vs-category-ai-visibility) [Guide · 24 September 2026 ### A zero-click AEO scorecard your team can run every month Six rows to review each month to see how AI answers name and describe your brand. Explore](https://rewalto.com/guides/zero-click-aeo-scorecard) [Guide · 24 September 2026 ### How to check whether AI assistants name your brand How assistants come to name brands, why a single answer misleads, and a first check you can run by hand. Explore](https://rewalto.com/guides/ai-visibility-check) [Guide · 24 September 2026 ### Share of AI vs share of search: two measures, two questions How to measure how often assistants name your brand, and how that differs from search demand. Explore](https://rewalto.com/guides/share-of-ai) [Guide · 24 September 2026 ### Stockouts and AI visibility: what is known and what is not Whether out-of-stock products are named less by assistants, and how to look at both together. Explore](https://rewalto.com/guides/stockouts-vs-ai-visibility) [Guide · 24 September 2026 ### Which sources AI assistants cite, and how to find yours Why there is no universal list of cited sources, and a method to find the ones behind your brand's answers. Explore](https://rewalto.com/guides/ai-cited-sources) [Blog · 19 September 2026 ### Zero-click search in India: why sessions are no longer the whole scorecard Zane Marketing's August 2026 case that sessions alone are an unfair scorecard, the four lines it suggests, and the second record most scorecards still miss. Explore](https://rewalto.com/blog/zero-click-search-india) [Blog · 8 September 2026 ### llms.txt and AI crawlers: what to check on your own site Read robots.txt and llms.txt as technical access signals. Neither proves that an AI assistant cites or recommends your site. Explore](https://rewalto.com/blog/llms-txt-and-ai-crawlers) ## Questions before you start What is AI visibility? Whether AI assistants name your brand when a shopper asks what to buy, and what they say about it when they do. Why does a single AI answer prove little? Assistants can answer the same question differently from one day or one person to the next, so one answer is a sample, not a measurement. Ask the same questions several times before you draw a conclusion. Does Rewalto monitor AI answers for my brand? No. Rewalto does not sell an AI answer monitoring service. These pieces explain how to check assistants yourself and how to read what you find. ## More topics - [Quick commerce](https://rewalto.com/insights/category/quick-commerce) - [Data and APIs](https://rewalto.com/insights/category/digital-shelf) - [All insights](https://rewalto.com/insights) ## Start with the data behind your question. Explore current datasets and review their sources, dates and coverage before using them in your analysis. [Explore Rewalto data](https://rewalto.com/data) --- Canonical page: https://rewalto.com/insights/category/ai-visibility Last content change: 2026-10-30