The mark, and everything drawn from it
A 3×3 grid with one node lit. The grid is every surface a purchase decision actually gets made on; the lit node is the one being measured right now, and in motion it steps around the nine positions. Every file below is generated from a single token file, so none of them can drift from the others.
- ASSETS
- 27
- WALK CYCLE
- 5s
- MARK FLOOR
- 16px
One node lit, and it moves
The walk is a 5s cycle of ten beats, and it holds two of them at centre. It jumps between positions and never tweens: the node is a measurement moving from one surface to the next, and a dot sliding between two pin codes is describing something that does not happen.
Below 16px the unlit grid stops reading and the mark degrades to a single dot, which is not the mark. Clear space is one full node pitch on every side, and nothing enters it.
Icons and favicons
Dark rounded square, mark centred.
The animated mark
The signature motion. It steps; it never slides.
Lockups
Mark and wordmark, at fixed proportions.
Share cards
What a link to rewalto.com unfurls as.
og-square.png
Link preview card, 1200x1200. Instagram and some LinkedIn surfaces crop to this.
JPG
For surfaces that will not take a PNG.
One accent, and it follows its ground
There is one hue. It is rationed to one thing per view, and it changes value rather than staying fixed: at full voltage it is legible only on a dark ground, so on paper the accent darkens instead of being used anyway.
Accent
The accent at full voltage. Dark grounds only -- 1.97:1 on paper, which is not a preference.
Accent, as ink on light
What the accent becomes on paper, gated at 4.5:1.
Page
The dark page. Near-black, faintly warm.
Paper
The light page.
Dim grid node
The eight unlit nodes on a dark ground.
Dim grid node, on paper
The eight unlit nodes on a light ground.
Four things the mark is never allowed to do
| The mark | Never |
|---|---|
| The grid | Never rotate the grid, and never change its pitch. The geometry is the mark. |
| The lit node | Never light more than one node on the brand mark. A different lit set is a different product. |
| The accent | Never recolour the lit node away from the accent of the ground it is on. |
| The ground | Never place it on a photograph, or on any ground that competes with it. |
Using these assets does not imply that Rewalto endorses you or your product. If you need the mark for something these files do not cover, ask first.