Independent shelf tracking, built for Indian consumer brands.
Who is behind Rewalto, and why you can trust the numbers.
- SHIPPING SOFTWARE SINCE
- 2003
- BUILT BY
- Varun Mahajan
- MARKET
- India
Why this exists
Indian consumer brands spend on listings, shelf placement, content and support, then hear how it went from the people they are paying. The field rep fills in the form. The agency grades its own SEO. Support reports its own customer scores.
Rewalto is built by Varun Mahajan, who has been shipping software since 2003: network engineer, then solutions architect, then cloud architect, then founder, across India, the UK and the US. The products were operational ones: a fleet-intelligence platform, a home-loan platform, and a skills business taken from nothing to $1.5M in annual revenue in ten months, with 75,000 learners. All of them measured something large and moving, and reported it to somebody other than the people doing the work.
Brand performance in India is still reported by the people doing the work. Rewalto exists to close that gap, which is why every number it publishes links to a saved page you can open.
Things we will never do
These are permanent. Each one is something someone has asked us for.
We don't do agency work
AI drafts the work; people scope it, check it, correct it and approve it. We will never have a team doing client work by hand.
We don't change your site ourselves
Every change is a suggestion your team approves through its own process. The product has no way to publish a change on its own.
We don't do in-store audits
No store visits, shelf photos, field-force apps or logistics. We built that once and dropped it for good.
We don't buy ads or change your prices
No ad management, no repricing, and no secret shopping of competitors. We only test a client's own channels, with their permission.
We don't fake traffic
No bulk accounts, no device farms, no fake identities and no faked locations. That is permanent.
We don't promise rankings
Nobody can, and anyone who says otherwise is selling a guess as a promise. We measure, suggest changes, and show you what moved.
How we are set up
Rewalto is run by one person, working from Gurugram and London, with no delivery team, by design. One set of questions per category serves every brand in it, so the work does not grow with each new client.
India comes first. When a customer needs another market, we can add it without rebuilding anything.
We sell directly to brands, and through agencies under their own brand.