Rewalto has two plain-English glossaries for Indian brand teams: quick commerce terms such as dark store, fill rate, MRP and share of shelf, and e-commerce terms such as Buy Box, RTO and COD. Each term has a short definition, an Indian example and what to check on your own products.
Dark store, pin code, serviceability, fill rate, MRP and more: what each quick-commerce term means in India and what to check on your own products.
42 termsBuy Box, MRP, RTO, COD, share of shelf, AEO and more: what each marketplace and D2C term means in India and what to check on your own listings.
Looking for dark store? The definition lives in our explainer, What is a dark store?
Two glossaries: quick commerce terms and e-commerce and marketplace terms, each with an Indian example.
In the blog post "What is a dark store?" at rewalto.com/blog/what-is-a-dark-store.
Yes. Examples use Indian apps, MRP rules and pin codes.
See where your products are missing, mispriced or out of stock, with the date beside each reading.
PUT THE EVIDENCE TO WORK
Start with the quick-commerce glossary when discussing dark stores, pin codes, listing availability and search position. These terms describe different parts of the shopping journey. A listed product, an available product and a product visible in search are not interchangeable observations.
Use the e-commerce glossary for pricing, marketplace operations and fulfilment vocabulary. Read the definition and example before comparing two figures. A commercial term can have a platform-specific meaning, so retain the source definition when using it in a report.
After choosing a term, follow the linked guide to see how to check it. Write down the product, location, platform and observation period. This turns a shared vocabulary into a measurement brief that another person can reproduce and evaluate.