REWALTO / DATASET
Sponsored share
LiveHow much of each search shelf is bought placement, and by whom: per retailer, search term, pin code, brand and day, the cards held, the cards marked sponsored and the brand’s share of the sponsored slots.
Live since 22 Oct 2026: 974,019 brand-term-pin-days kept from 16 Oct 2026, refreshed hourly from the search pages Rewalto reads. Ads are counted on Blinkit, Zepto, Nykaa and Tata 1mg, whose readings can see the ad marker; the other retailers show slots only. Reads charge the Library history rate (shown with the entry) with no quote.
Catalogue checked 31 Oct 2026, 1:43 pm IST. Browsing these details is free.
- Availability
- Live
- Coverage
- Blinkit, Zepto, Nykaa, Tata 1mg · daily since 16 Oct 2026
- Freshness
- Hourly (newest IST day 22 Oct 2026)
- Published rate
- from 1 credit / 10 data points (₹0.10 each)
Fields you can work with
| Field | What it means |
|---|---|
day | The IST day. |
searchTerm | The search term Rewalto searched. |
pincode | The pin code searched at. |
brand | The brand on the card, as the retailer wrote it; empty when it named none. |
slots | Cards of this brand in the replies read. |
adAwareSlots | Of those, cards from a reading that can see the ad marker. |
sponsoredSlots | Ad-aware cards marked sponsored. |
termSponsoredSlots | Sponsored cards of every brand for the term, pin and day. |
sponsoredRate | sponsoredSlots / adAwareSlots; null when no card was ad-aware. |
shareOfSponsored | sponsoredSlots / termSponsoredSlots: the brand’s share of the bought slots; null when none were bought. |
Sources and coverage
Blinkit, Zepto, Nykaa, Tata 1mg · daily since 16 Oct 2026
| Source or measure | Coverage |
|---|---|
| Blinkit | 346,028 readings · 312 terms · 35 pins · 14% of slots sponsoredAd marker: the ad campaign id on the card. |
| Zepto | 87,759 readings · 298 terms · 31 pins · 55% of slots sponsoredAd marker: the SPONSORED tag or the flywheel ad flag. |
| Nykaa | 28,358 readings · 322 terms · 1 pin · 15% of slots sponsoredAd marker: the pla slotting type. |
| Tata 1mg | 341,334 readings · 128 terms · 11 pins · 4% of slots sponsoredThe only retailer that also states organic slots. |
| Slots only | JioMart, DMart, Instamart, Myntra: 170,540 readingsTheir readings cannot see an ad marker, so ad counts are 0 and shares are null, never "no ads". |
Usage rights
Public data Rewalto collects itself from public pages. The collection policy and the customer licence terms are being drafted.
Your next step
Review the fields, sources and collection dates before choosing data. Your dashboard shows which searches and delivery options are available.
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