Tata 1mg sponsored ads data API

A real Tata 1mg record

One record from the free samples route (GET /v1/data/samples?dataset=sponsored_share), exactly as the paid read returns it, with long lists cut to three items. Samples are at least a week old; this set holds records up to 31 Oct 2026.

{
  "day": "2026-10-31",
  "retailer": "tata_1mg",
  "searchTerm": "hair oil",
  "pincode": "141003",
  "brand": "Zarywin",
  "slots": 1,
  "adAwareSlots": 1,
  "sponsoredSlots": 0,
  "organicSlots": 1,
  "top10AdAwareSlots": 0,
  "top10SponsoredSlots": 0,
  "termAdAwareSlots": 172,
  "termSponsoredSlots": 13,
  "sponsoredRate": 0,
  "shareOfSponsored": 0,
  "pages": 1,
  "firstSeen": "2026-10-31T08:51:01.000000Z",
  "lastSeen": "2026-10-31T08:51:01.000000Z"
}

Call the Tata 1mg endpoint

Set REWALTO_API_KEY to a key from your account, then run any of these.

curl -H "Authorization: Bearer $REWALTO_API_KEY" \
  "https://api.rewalto.com/v1/data/sponsored-share?retailer=tata_1mg&searchTerm=hair%20oil&pincode=141003&limit=20"

import os
import requests

r = requests.get(
    "https://api.rewalto.com/v1/data/sponsored-share",
    params={"retailer": "tata_1mg", "searchTerm": "hair oil", "pincode": "141003", "limit": 20},
    headers={"Authorization": f"Bearer {os.environ['REWALTO_API_KEY']}"},
    timeout=30,
)
r.raise_for_status()
for record in r.json()["data"]:
    print(record["brand"], record["shareOfSponsored"])

const res = await fetch("https://api.rewalto.com/v1/data/sponsored-share?retailer=tata_1mg&searchTerm=hair%20oil&pincode=141003&limit=20", {
  headers: { Authorization: `Bearer ${process.env.REWALTO_API_KEY}` },
});
if (!res.ok) throw new Error(`Rewalto API ${res.status}`);
const { data } = await res.json();
for (const record of data) console.log(record.brand, record.shareOfSponsored);

See which brands buy Tata 1mg search ads

Add searchTerm for one search term, brand for one brand, pincode for one pin code, and from and to for a range of days. sponsoredSlots counts the brand's cards marked sponsored, top10SponsoredSlots those in places 1 to 10, and shareOfSponsored is the brand's part of all the sponsored cards for that term, pin code and day. These are counts of what Tata 1mg showed, not a model.

Fields in each record

From API contract 0.175.0.

Full reference

Every parameter and error code for this endpoint is in the reference.

Not Tata 1mg's own API

Rewalto is not affiliated with, endorsed by or partnered with Tata 1mg. It reads Tata 1mg's public pages, the way a shopper sees them.