COMPARE · 29 Oct to 11 Nov 2026
Foundations: prices compared across apps
We read 1,586 listings of foundations on 4 apps in the 14 days to 11 Nov 2026. 21 products were listed on two or more of them. 20 of those 21 had a different listed price from one app to another, and Amazon had the lowest price for 10 of them.
The 3 widest gaps between apps
TIRTIR Mask Fit Red Cushion Foundation, Full Coverage, Skin Fit, Satin Glow Finish, Korean Cushion Foundation #27N CAMEL was ₹612 on Flipkart (seen 7 Nov) and ₹1,020 on Amazon (seen 9 Nov), a gap of ₹408.
LAKMÉ Be-Jewel Luminous Skin Tint, 25ml, for Radiant, Smooth and Luminous Finish, with Light-Reflecting Polymers, 24HR Filter-Like Wear, Liquid Foundation for Women Dry Skin, for Women, Cool Ivory was ₹839 on Flipkart (seen 11 Nov) and ₹1,125 on Amazon (seen 9 Nov), a gap of ₹286.
Lakme Xtraordin-airy Mattereal Mousse Foundation, Matte Finish, Minimizes Pores, Has SPF8, 05 Beige Honey 25g was ₹450 on Amazon (seen 9 Nov) and ₹648 on Myntra (seen 11 Nov), a gap of ₹198.
Across the 20 products priced differently, the lowest listed price was on Amazon 10 times, Flipkart 8 times and AJIO 2 times. A tie counts for each app.
Iba Must Have Waterproof Liquid Foundation, Pure Ivory, 30ml (₹488 on Amazon and Flipkart) had the same listed price on every app it was on.
MRPs and ratings
For 2 products the apps printed different MRPs. The widest MRP gap is for Maybelline New York Super Stay Lumi Matte Liquid Foundation, 128: an MRP of ₹399 on Amazon and ₹825 on Flipkart, so a discount worked out from MRP is not the same on both.
The product with the most ratings is maybelline new york fit me matte poreless liquid foundation natural beige 220: 4.5 from 1,08,491 ratings on Myntra.
Every product on two or more apps
| Product | App | Listed price | MRP | Rating | Seen on |
|---|---|---|---|---|---|
| SUGAR POP HD Liquid Foundation with SPF 30 SUGAR POP | Amazon | ₹311 | ₹399 | 4.2 from 116 | 1 Nov 2026 |
| Flipkart | ₹319 | ₹399 | 3.9 from 158 | 11 Nov 2026 | |
| Myntra | ₹359 | ₹399 | 4.4 from 385 | 10 Nov 2026 | |
| TIRTIR Mask Fit Red Cushion Foundation, Full Coverage, Skin Fit, Satin Glow Finish, Korean Cushion Foundation #27N CAMEL TIRTIR | Flipkart | ₹612 | ₹1,200 | 4.1 from 969 | 7 Nov 2026 |
| Amazon | ₹1,020 | ₹1,200 | 4.0 from 40,029 | 9 Nov 2026 | |
| LAKMÉ Be-Jewel Luminous Skin Tint, 25ml, for Radiant, Smooth and Luminous Finish, with Light-Reflecting Polymers, 24HR Filter-Like Wear, Liquid Foundation for Women Dry Skin, for Women, Cool Ivory Lakme | Flipkart | ₹839 | ₹1,199 | 4.2 from 91 | 11 Nov 2026 |
| Amazon | ₹1,125 | ₹1,199 | 3.8 from 24 | 9 Nov 2026 | |
| Lakme Xtraordin-airy Mattereal Mousse Foundation, Matte Finish, Minimizes Pores, Has SPF8, 05 Beige Honey 25g Lakme | Amazon | ₹450 | ₹875 | 4.3 from 19,869 | 9 Nov 2026 |
| Myntra | ₹648 | ₹1,099 | 4.6 from 51,217 | 11 Nov 2026 | |
| Maybelline New York Super Stay Lumi Matte Liquid Foundation, 128 Maybelline New York | Amazon | ₹199 | ₹399 | 4.2 from 10,451 | 9 Nov 2026 |
| Flipkart | ₹349 | ₹825 | 4.3 from 7,621 | 6 Nov 2026 | |
| Nykaa SKINgenius Sculpting & Hydrating Foundation, Pure Ivory 01 Nykaa | Amazon | ₹452 | ₹649 | 3.8 from 24 | 9 Nov 2026 |
| Flipkart | ₹561 | ₹649 | 4.1 from 288 | 2 Nov 2026 | |
| ELLE 18 Get Even Foundation, Warm Caramel, Matte Finish, 27 ml, for Long-Lasting Radiance, with SPF 40 & Vitamin E, Medium to Buildable Coverage, Moisturising Formula, 27 ml Elle 18 | Amazon | ₹119 | ₹199 | 4.2 from 16 | 29 Oct 2026 |
| Flipkart | ₹199 | Not shown | Not shown | 2 Nov 2026 | |
| Swiss Beauty High Performance Foundation Swiss Beauty | Amazon | ₹295 | ₹429 | 4.0 from 4,730 | 1 Nov 2026 |
| Flipkart | ₹367 | ₹429 | 4.2 from 781 | 1 Nov 2026 | |
| Infallible 24H Tinted Serum Foundation, 1-2 Rosy Light L'Oreal Paris | Amazon | ₹584 | ₹999 | 4.1 from 1,300 | 29 Oct 2026 |
| AJIO | ₹639 | ₹999 | Not shown | 1 Nov 2026 | |
| swiss beauty primer mousse foundation weightless smooth velvet touch face makeup foundation Swiss Beauty | Flipkart | ₹374 | ₹499 | 4.3 from 10,189 | 10 Nov 2026 |
| Myntra | ₹424 | ₹499 | 4.6 from 3,670 | 10 Nov 2026 | |
| Colorbar Amino Skin Radiant Cream Foundation (Beige Mild 003, 15g) Colorbar | Flipkart | ₹1,154 | ₹1,299 | 4.3 from 485 | 1 Nov 2026 |
| Amazon | ₹1,199 | ₹1,299 | 4.2 from 744 | 9 Nov 2026 | |
| Face Base Liquid Foundation, Cappuccino Renee | AJIO | ₹525 | ₹750 | Not shown | 29 Oct 2026 |
| Flipkart | ₹569 | ₹750 | 4.1 from 206 | 3 Nov 2026 | |
| Colors Queen Red Cushion Foundation Colors Queen | Amazon | ₹637 | ₹749 | 4.1 from 355 | 9 Nov 2026 |
| Flipkart | ₹678 | ₹749 | 4.2 from 1,491 | 10 Nov 2026 | |
| maybelline new york fit me matte poreless liquid foundation natural beige 220 Maybelline | AJIO | ₹350 | ₹649 | Not shown | 1 Nov 2026 |
| Myntra | ₹389 | ₹649 | 4.5 from 1,08,491 | 1 Nov 2026 | |
| SUGAR POP HD Liquid Foundation Tube with SPF 30 SUGAR POP | Flipkart | ₹149 | ₹249 | 4.2 from 389 | 11 Nov 2026 |
| Amazon | ₹174 | ₹249 | 4.1 from 346 | 29 Oct 2026 | |
| Iba Pure Skin Liquid Foundation, Natural Beige, 30ml Iba | Flipkart | ₹278 | ₹415 | 3.8 from 15,237 | 11 Nov 2026 |
| Amazon | ₹299 | ₹415 | 3.7 from 1,349 | 9 Nov 2026 | |
| FACES CANADA Strobe CC Tint Mini, Paradise Vibes 01, 18ml Faces Canada | Amazon | ₹289 | ₹349 | 4.1 from 735 | 9 Nov 2026 |
| Flipkart | ₹300 | ₹349 | 4.1 from 1,368 | 5 Nov 2026 | |
| Hilary Rhoda Radiant BB Foundation for Women Hilary Rhoda | Amazon | ₹194 | ₹249 | 4.3 from 138 | 9 Nov 2026 |
| Flipkart | ₹204 | ₹249 | 4.2 from 4,458 | 10 Nov 2026 | |
| Swiss Beauty Flawless Finish Foundation Swiss Beauty | Flipkart | ₹230 | ₹329 | 4.3 from 11,135 | 6 Nov 2026 |
| Amazon | ₹237 | ₹329 | 4.1 from 1,207 | 1 Nov 2026 | |
| glam21 air cushion cc matte foundation compact high coverage lightweight foundation for indian skin long lasting oil control smooth airbrushed finish travel friendly cushion compact ivory 01 GLAM21 | Flipkart | ₹336 | ₹499 | 4.5 from 58 | 8 Nov 2026 |
| Amazon | ₹337 | ₹499 | 4.0 from 33 | 1 Nov 2026 | |
| Iba Must Have Waterproof Liquid Foundation, Pure Ivory, 30ml Iba | Amazon | ₹488 | ₹740 | 4.1 from 400 | 8 Nov 2026 |
| Flipkart | ₹488 | ₹740 | 4.2 from 2,511 | 11 Nov 2026 |
Brands among these products
The apps named a brand for 21 of the 21 products. Swiss Beauty has 3, Iba has 2 and Lakme has 2.
| Brand | Products compared | Listed prices |
|---|---|---|
| Swiss Beauty | 3 | ₹230 to ₹424 |
| Iba | 2 | ₹278 to ₹488 |
| Lakme | 2 | ₹450 to ₹1,125 |
| SUGAR POP | 2 | ₹149 to ₹359 |
| Colorbar | 1 | ₹1,154 to ₹1,199 |
| Colors Queen | 1 | ₹637 to ₹678 |
| Elle 18 | 1 | ₹119 to ₹199 |
| Faces Canada | 1 | ₹289 to ₹300 |
| GLAM21 | 1 | ₹336 to ₹337 |
| Hilary Rhoda | 1 | ₹194 to ₹204 |
| L'Oreal Paris | 1 | ₹584 to ₹639 |
| Maybelline | 1 | ₹350 to ₹389 |
| Maybelline New York | 1 | ₹199 to ₹349 |
| Nykaa | 1 | ₹452 to ₹561 |
| Renee | 1 | ₹525 to ₹569 |
| TIRTIR | 1 | ₹612 to ₹1,020 |
Where the listings came from
Flipkart 798, Myntra 235, Amazon 181 and AJIO 78 listings, 1,087 products in all. Most products were seen on one app only, so they are not in the table above.
How this is worked out
Each app’s line is its lowest listed price for the product in the 14 days, dated, not a promise of what you will pay. Listings join only on matching brand and model words. The full method is on the beauty page, with the compact and face powders, bb and cc creams, kajal, mascaras, eyeshadows, lipsticks, lip liners, nail polishes, face washes, moisturisers, face creams, sunscreens, face serums, face toners, face scrubs, sheet masks and lip balms comparisons. A brand or app that believes a figure is wrong can write to us.