Sheet masks: prices compared across apps

The 3 widest gaps between apps

INNISFREE Super Volcanic Pore Clay Mask, Deep Cleansing Korean Face Mask for Oily Skin & Pores, for pore cleaning, volcanic clusters, AHA, 80gm was ₹250 on Blinkit (seen 10 Nov) and ₹720 on Amazon (seen 29 Oct), a gap of ₹470.

lakme blush and glow strawberry blast sheet mask was ₹40 on AJIO (seen 11 Nov) and ₹440 on Amazon (seen 1 Nov), a gap of ₹400.

renee pink therapy collagen night wrapping face mask for young hydrated skin texture and elasticity improves skin barrier hyaluronic acid and niacinamide infused was ₹210 on Blinkit (seen 4 Nov) and ₹510 on Amazon (seen 9 Nov), a gap of ₹300.

Across the 57 products priced differently, the lowest listed price was on Zepto 22 times, AJIO 18 times, Amazon 8 times, Blinkit 5 times, Flipkart 3 times and Instamart once. A tie counts for each app.

o3 youth radiance face sheet mask (₹155 on Instamart and Zepto) and Sanfe Rice Water Facial Mask, Korean Sheet Mask with Rice Water Extract, Minimizes Pores, Refines Skin Texture, Brightening and Hydrating, 25g, 1 Count (₹37 on Amazon and Flipkart) had the same listed price on every app they were on.

MRPs and ratings

For 9 products the apps printed different MRPs. The widest MRP gap is for INNISFREE Super Volcanic Pore Clay Mask, Deep Cleansing Korean Face Mask for Oily Skin & Pores, for pore cleaning, volcanic clusters, AHA, 80gm: an MRP of ₹250 on Blinkit and ₹900 on Amazon, so a discount worked out from MRP is not the same on both.

The product with the most ratings is lacto calamine vitamin c face sheet mask instant hydration glycolic acid and d panthenol: 4.5 from 11,835 ratings on Blinkit.

Every product on two or more apps

Brands among these products

The apps named a brand for 59 of the 59 products. The Face Shop has 13, O3+ has 7 and Sanfe has 7.

Where the listings came from

Zepto 820, Flipkart 611, Amazon 257, Blinkit 171, AJIO 94, Myntra 69 and Instamart 60 listings, 2,000 products in all. Most products were seen on one app only, so they are not in the table above.

How this is worked out

Each app’s line is its lowest listed price for the product in the 14 days, dated, not a promise of what you will pay. Listings join only on matching brand and model words. The full method is on the beauty page, with the foundations, compact and face powders, bb and cc creams, kajal, mascaras, eyeshadows, lipsticks, lip liners, nail polishes, face washes, moisturisers, face creams, sunscreens, face serums, face toners, face scrubs and lip balms comparisons. A brand or app that believes a figure is wrong can write to us.