Top brands on Indian shopping apps, by app
On 25 Oct 2026 Rewalto read 74,190 listings on 8 shopping apps. On each app, the brands below held the most of them. A brand's share is its listings over every listing read on that app that day: a count of the shelf we read, never of sales.
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- As of
- 25 Oct 2026
- Listings read
- 74,190
The leading brand on each app
- 8Apps with a pageEach cleared the floors for listings, brand names and brands.
- 74,190Listings readon 25 Oct 2026, across those apps.
- 5Apps left outListed below with the reason.
| App | Listings read | Brands read | Most listings | Its share |
|---|---|---|---|---|
| Top brands on Zepto | 38,730 | 447 | L'Oreal | 3.4% |
| Top brands on Nykaa | 8,817 | 749 | PAC | 2.0% |
| Top brands on JioMart | 8,717 | 1,527 | GLOBUS NATURALS | 1.8% |
| Top brands on Blinkit | 5,373 | 985 | L'Oreal Paris | 1.6% |
| Top brands on Ajio | 4,273 | 665 | LAKME | 3.9% |
| Top brands on DMart | 3,681 | 800 | DesiDiya | 1.0% |
| Top brands on Myntra | 3,110 | 570 | Maybelline | 3.7% |
| Top brands on Swiggy Instamart | 1,489 | 299 | Nivea | 2.6% |
Apps without a page, and why
- Amazon India. Only 63% of the listings read carried a brand name; the floor is 90%, so a ranking would leave out too much of the shelf.
- Flipkart. Only 21% of the listings read carried a brand name; the floor is 90%, so a ranking would leave out too much of the shelf.
- Purplle. Only 86% of the listings read carried a brand name; the floor is 90%, so a ranking would leave out too much of the shelf.
- Tata 1mg. Only 79% of the listings read carried a brand name; the floor is 90%, so a ranking would leave out too much of the shelf.
- Tata CLiQ. Only 503 listings read that day; the floor is 1,000.
How these figures are made
One IST day of Rewalto's readings (25 Oct 2026, harvest source, house account). A listing is one retailer product id. A brand's listings are the distinct product ids read under that brand name that day, across every pin code read; its share is those over all distinct product ids read on that app that day. Brand names are as the app wrote them, merged only when they differ in letter case. Listings with no brand name count in the total and are never ranked.
Rewalto reads a chosen set of searches and categories on each app, not the whole app, so a brand that sells widely outside them can sit lower here than in a shop. The figures come from the brand share of shelf data, read on 26 Oct 2026. Read the full method.
Questions people ask about this report
What does top brand mean here?
The brand with the most distinct product listings among what Rewalto read on that app that day. It is a count of the shelf we read, not of sales and not of the whole app.
Which day is this?
25 Oct 2026, a single day in India Standard Time. Each page says how many listings and pin codes that day's ranking rests on.
Why is an app missing?
Its readings that day missed a floor: under 1,000 listings, under 90% of listings carrying a brand name, or under 10 brands. The missing apps are listed on the top brands page with the reason.
Can I get the data behind these pages?
Yes. Brand share of shelf is a live Rewalto dataset, by app, pin code and day, read through the API or the dashboard. Credits are charged only for records delivered.
Rewalto measures public retail surfaces. No retailer or brand named here has a relationship with Rewalto unless that is stated.