Top brands on Ajio
On 25 Oct 2026, Rewalto read 4,273 Ajio listings at a single location, from 665 brands. LAKME held the most, 165 listings or 3.9%, followed by Maybelline New York (2.6%) and Renee (2.2%). Shares count the listings read that day, not sales or stock.
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- As of
- 25 Oct 2026
- Listings read
- 4,273
Ajio on 25 Oct 2026
- 4,273Listings readdistinct product listings, the share's denominator.
- 665Brands readEvery listing read carried a brand name.
- 1Place readThis app was read at a single location that day.
- 4,823Readingspage readings behind the listings, that day.
The 25 brands with the most Ajio listings
| Rank | Brand | Listings read | Share of listings |
|---|---|---|---|
| 1 | LAKME | 165 | 3.9% |
| 2 | Maybelline New York | 110 | 2.6% |
| 3 | Renee | 96 | 2.2% |
| 4 | RED TAPE | 72 | 1.7% |
| 5 | L'Oreal Paris | 68 | 1.6% |
| 6 | Shein | 68 | 1.6% |
| 7 | Buda Jeans Co | 63 | 1.5% |
| 8 | Insight Cosmetics | 63 | 1.5% |
| 9 | Daily Life Forever52 | 61 | 1.4% |
| 10 | Plum | 52 | 1.2% |
| 11 | Swiss Beauty | 52 | 1.2% |
| 12 | CROCS | 51 | 1.2% |
| 13 | Huda Beauty | 46 | 1.1% |
| 14 | Campus | 45 | 1.1% |
| 15 | Pilgrim | 38 | 0.9% |
| 16 | MAMAEARTH | 36 | 0.8% |
| 17 | Lee Cooper | 35 | 0.8% |
| 18 | AFAST | 34 | 0.8% |
| 19 | Glam 21 | 33 | 0.8% |
| 20 | PAC | 33 | 0.8% |
| 21 | Teamspirit | 33 | 0.8% |
| 22 | Puma | 32 | 0.7% |
| 23 | MARS | 31 | 0.7% |
| 24 | The Derma Co | 31 | 0.7% |
| 25 | DNMX | 30 | 0.7% |
How this ranking is made
One IST day of Rewalto's readings (25 Oct 2026, harvest source, house account). A listing is one retailer product id. A brand's listings are the distinct product ids read under that brand name that day, across every pin code read; its share is those over all distinct product ids read on that app that day. Brand names are as the app wrote them, merged only when they differ in letter case. Listings with no brand name count in the total and are never ranked.
Rewalto reads a chosen set of searches and categories on Ajio, not the whole app. A brand that sells widely outside them can sit lower here than in the app, and a brand with many pack sizes holds more listings than one with a few. This is a count of listings, not of sales, stock or search position.
The data is the brand share of shelf dataset, by pin code and day, through the API, the command line, the MCP server (preview) or the dashboard. Read the full method.
Top brands on other apps
- Top brands on Zepto: L'Oreal leads with 3.4% of 38,730 listings.
- Top brands on Nykaa: PAC leads with 2.0% of 8,817 listings.
- Top brands on JioMart: GLOBUS NATURALS leads with 1.8% of 8,717 listings.
- Top brands on Blinkit: L'Oreal Paris leads with 1.6% of 5,373 listings.
- Top brands on DMart: DesiDiya leads with 1.0% of 3,681 listings.
- Top brands on Myntra: Maybelline leads with 3.7% of 3,110 listings.
- Top brands on Swiggy Instamart: Nivea leads with 2.6% of 1,489 listings.
Questions people ask about this report
What are the top brands on Ajio?
Among the 4,273 Ajio listings Rewalto read on 25 Oct 2026, LAKME held the most, 3.9%. The table on this page lists the first 25 brands by listings read.
Is this a sales ranking?
No. It counts distinct product listings read on Ajio that day. A brand with fewer listings can still sell more, and the searches and categories Rewalto reads are a chosen set, not the whole app.
How is a brand's share worked out?
Its distinct listings read that day, across every place read, over all distinct listings read on the app that day. Listings with no brand name count in the total and are never listed as a brand.
Can I track my brand's share of shelf on Ajio over time?
Yes. Brand share of shelf is a live Rewalto dataset, by pin code and day, read through the API or the dashboard. Credits are charged only for records delivered.
Rewalto measures public retail surfaces. No retailer or brand named here has a relationship with Rewalto unless that is stated.